a case study analysis

The case is for Sunny Optical's talent growth and capabilities. SUNNY Optical opened in 1981 as a small watch and clock retailing shop in Taipei. The group then consolidated with other related retail stores, and as a result of the merger, its brand became well-known in Taiwan.
The company's leadership, led by John Wu, is fighting to attract talent in the wake of the labor department's implementation of life work. John Wu is using a variety of leadership capabilities to ensure that his company's business and service offerings grow. He freely engages the employees to come up with as many innovative ideas as possible which can help in the growth of the company. Besides this, he provides regular training to the employees to improve their skills.

Issue number 1: Communication

Communication is the process of delivering information. In an organization, communication is very important because it is the only tool of giving directions, solving problems and raising concerns by different parties involved. From the case study, John Wu applied his communication skills in various aspects to ensure the free running of the organization. He maintained an open-door policy and often encouraged the employees to share their ideas and complaints to him directly. By doing this, every staff in the organization is free to speak his or her mind to him. Mr. Wu also likes to engage his staffs through informal exchanges. This aspect made the employees open with him, and they could share any idea, concern or challenge which was affecting them.

Apart from internal communication among the workers and their employer, there is another aspect of communication which involve the company and its customers. The products and services offered by the SUNNY company had to reach their customers through communication. Through an idea from one of the employees, the company employed an online communication system. This involved application of communication technology and internet interfacing to allow the customers to try on various spectacles frame from the organizations online catalog then submit their orders to the nearest outlet for fitting as well as purchase. This improved form of, communication was projected to have the ability to expand the company’s market.

Solution for issue number 1.

As discussed, communication is key in every organization. Therefore, it is critical to provide reliable ways of passing information to all parties involved in an organization or a company. There are different modes of communication which can be used. One of them is internet-based communication. This mode of communication has the following advantages; It uses email which is now a preferred medium for coordinating work, it reduces some selective attention to biases, internet-based communication significantly alters communication flow and as well increase communication volume. Modes of communication that can be applied include:

1. Oral communication. This involves holding meetings, communication through telephone and video conferencing.

2. The next is written communication, and it includes communication through letters, email, instant messaging, social media, text messaging, blogs and powerpoint.

Improving interpersonal communication.

Interpersonal communication is sharing meaningful information among people. Here are some of the ways which can be employed to improve effectiveness of communication among workers in the company;

1. Right time communication. When there is an issue which has to be addressed, it should be brought at the right time.

2. Using different communication channels. Using more than one communication channels ensure that all the parties involved get accessed to the information.

3. Clear description. Communication is to pass information. Therefore, whenever a piece of information is being passed, it has to be elaborated so that it can be understood and interpreted in the right way.

Issue number 2: Leadership

Leadership can be defined as the capacity of someone or a group of people to provide direction towards achieving set goals. For the prosperity of the company, the owners decided to come up with an office which house the leadership of the SUNNY Optical company. The leadership consists of a senior executive which is made up of the CEO, CFO, and COO. There are also other heads of departments responsible for sales, research, and development, human resource, operation, and finance. This is the leadership organization of the company, and their main objective is to direct and steer the employees towards the vision goals of the company. As a way of monitoring the progress of the company, the leaders have regular weekly meetings and a monthly meeting with the employees.

As a way of providing quality leadership, John Wu who is the CEO of the company is engaging his employees in the daily running of the company. He gives them the freedom of coming up with innovations which are useful in expanding the company’s market. This motivates the workers, and one of them even goes ahead and introduces an online marketing idea.

The leadership of SUNNY is very sensitive to the staffs. The employees are regarded as the strategic assets of the company. To ensure that the employees are productive to the company, there is a regular employee training to improve their professional skills and ability. This has made the company to maintain its competitive position in the market.

Solution for issue number 2.

A leader must be in a position to influence a group which he leads toward achieving set goals. Practicing shared leadership is very critical. This is a kind of leadership in which leadership roles are broadly distributed to various people within the team. Shared leadership requires that the formal leader should be willing to delegate power, collaborative culture and the employees must be able to influence others. This kind of leadership welcomes decision from different people instead of the single formal leader. In addition, through employees’ interactions, they can influence each other towards improving the quality of their services.

The following two behavioral theories of leadership are important

1. Task-oriented behaviours

This type of leader assign work to those under him and at the same time gives a clear description of the responsibility assigned.

The leadership also involves giving a timeframe for a given task. This is achieved through setting goals and deadlines to ensure that activities are carried out systematically within the designed timeframe and objectives achieved.

2. People-oriented behavior

This type of leadership concern for employees need, the leader must take into considerations the needs of the employees and ensure that their wellbeing is given priority. People-oriented behavior is also concerned with the environment of the employees. It ensures that the employees work in a pleasant environment. The contribution of the workers to the organization need to be recognized and lastly the opinions of the employees must be given attention.

Recommendation

For the smooth running of the company, effective communication has to be maintained. Every program or activity can only be accomplished if there exists a descriptive system of communication among the employees and between the leaders and the staff. Secondly, the leadership is very important in ensuring that the company is moving in the required direction. The type of leadership should be based on behavioral theories in which the interest of the workers is considered as well as their social wellbeing. The leaders must be friendly to the employees to allow free sharing of ideas between them. Lastly, the formal leaders in the company must delegate responsibility to the employees with a clear description of their roles.