The Recruitment Process of Coca-Cola

The Role of the Director of Recruitment in Company Success


The success, as well as the failure of companies, depends on its workforce who influence many aspects such as business strategies. Acquisition of the most suitable blend of skills, knowledge, and abilities propels the achievement of company objectives. A proper recruitment plan facilitates the addition of the best-suited candidate for a position and preventing probable wastage of resources that may result from the hiring of a wrong person. These vital tasks are performed by the recruitment department that is headed by the Director of recruitment (DoR). The director determines recruitment strategies and objectives that cushions business growth by maintaining the company's culture and standards. As the overseer of all the recruitment process, the director of recruitment is tasked with the responsibility of acquiring personnel for the various positions in any company. One critical area to be filled is that of the chief human resource officer (CHRO). The CHRO is a corporate officer that heads all human resource management, industrial relations policies as well as the operations of a company. In this article, as the director of recruitment of Coca-Cola Company with a position of the CHRO to fill at a budget of more than $100,000, I will discuss; aspects for considerations before the recruiting process begins, methods of ensuring diversity among the applicant and some of the challenges faced in this exercise.


Considerations Before the Recruiting Process Begins


Every company is unique in various aspects regarding its daily operations as well as its culture hence requires specific skills and attributes of a recruit to fit into the company's system. Also, with the dynamics associated with the business community, the DoR has to review and revise where necessary the set of skills, qualifications, and attributes required of the CHRO. Job specifications and requirements change with time; therefore, analysis of the current industry is needed. Using workforce information reports and salary reports in the market the DoR can obtain the essential data to ensure the hiring goals are appropriate and realistic. The data further informs the recruiting team of their budget and the probable salary for the new CHRO.


Ensuring Diversity Among Applicants


Recruiting for senior level management vacancies is often grueling requiring quality time, resources and energy. Especially for the top management posts, to avoid any form of biasedness or unfair process, it's essential to consider contracting a recruitment agency or company. So, after the review of the required qualifications for the candidate, the DoR is to find the best option for the process regarding the team that will conduct the exercise.


The Importance of Diversity in the Recruitment Process


A fruitful recruiting process is the one that values diversity for the benefits of a diverse workforce cannot be exaggerated. When the value of variety in a company is recognized, there is increased innovation and creativity which facilitates the growth of the company. The company has to create and implement a diversity policy to attract diverse candidates for the CHRO post. Various candidates will be motivated to apply for the position on realizing that the company values diversity when they research on the company. Also, images and cues on the company's website ought to portray a positive image for diversity. A study shows that job seekers disengage themselves from employers without any representation of diversity (Pratt, 2015).


Regulating the Recruitment Qualifications for Diversity


Moreover, standardizing the recruitment qualification increases the possibility of attracting diverse participants in the recruitment exercise. Regulating before the exercise curbs the biasness that often manifests in various ways through gender and race discrimination. For instance, a research found that candidates with a white-sounding name are likely to be called for the interview that those with a black sounding name (Pratt, 2015). Biasness is a human weakness that always thwarts the establishment of diversity in any organization. Often, an external recruiting body comes in handy in amending such a human shortcoming.


Challenges Faced in the Recruitment Exercise


The hiring exercise is tedious and time-consuming for there are many tasks involved that include reviewing of the resumes, verification of the application documents as well as the interviewing. There is always a deadline to meet in the recruitment process amidst all the activities involved. Therefore, one of the challenges encountered is finding the most suitable employee in time. In some situations, the company might require an employee immediately in cases where someone has been laid off or been fired. Careful considerations and scrutinizing of all the applicants is necessary to arrive at the right choice although with limited time this may not be achieved. However, there is another hurdle that often arises towards the end of the exercise which is choosing one individual out of the many eligible persons. Such a decision is often hard to make for there is the fear of hiring the wrong person and leaving the most suited one.


Conclusion


In conclusion, the war for talent continuously intensifies with time. The CHRO position is one of the posts that require employees that are the best in their roles. These are the people that ensure the appropriate strategic environment with the purpose of maximizing talent motivation. Therefore, a recruitment plan is vital to for the course of employing a CHRO.

References


Pratt, S. (2015). Five Simple Ways to Improve Diversity Hiring Practices in Your Organisation RIGHT NOW! Retrieved August 19, 2018, from https://www.socialtalent.com/blog/recruitment/5-simple-ways-to-improve-diversity-hiring-practices-in-your-organisation

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