The Study's Main Goals
The study's main goal was to evaluate the degree of management and staff engagement skills as well as journalistic competence. The other goal was to identify the management and leadership style that serves as a strategic engine for greatness in journalism. The competency approach was the research methodology used. The approach used for the study includes the use of whole systems audits for the entire organization, interviews, questionnaires, and observations. Participants include both management and non-management staff. Techniques relevant to the research's methodology were used to identify characteristics of journalism practice. Statistical methods were applied to analyze the quantitative employee and business performance data, while balanced scorecard, skill matrix and performance deployment were employed to analyze the qualitative components.
The Impacts of Competence on Journalism
Analyzing the results clearly reveal that there are very significant impacts of competence on the success of journalism. The results further reveal that for the organization to improve the quality of journalism and employee commitment to work, it is necessary for both journalists and managers to demonstrate competent performance including, providing feedback on the effective techniques and approaches. Multimedia Journalism brings together the historical experience of journalism with the prospect of a future of opportunities that will be greatly influenced by technology and globalization. In addition to this, the current setting of the media industry has been compelled to increasingly conform to world class standards as well as industry benchmarking. As a result, journalists are now required to continually report and feature winning stories through many platforms yet still retain the integrity, ethic and business aspirations that define the journalism industry.
The Pillars of Successful Journalism
The media may be audio, visual, text, or photo but the developing of stories, exceptional reporting as well as competence and passion are the pillars which support successful journalism. This dynamic landscape of journalism also calls for a systematic grasp of the ideas and practice of present-day journalism as well as reporting values, researching of stories and multi-media journalism techniques. The approach is used to identify the group of competencies and abilities needed by journalism reporters, writers and managers in order to establish exceptional professional performance in the staff.
The Skill Gaps in Journalism
It revealed significant skill gaps across the organization. Journalists, line managers and senior management have been found to lack adequate competence training and skills needed to effectively run and manage multimedia journalism. The overarching purpose of the study was therefore, to investigate and point out the core skills of journalists and managers so as to improve the quality and scope of multimedia journalism. The results of the study can also assist the organization in designing and development of competence framework that has well defined guide lines for the organization's leaders, managers and journalism.
A Competence-Based Approach to Journalism Evaluation
A competence based approach to evaluate the quality and service level of journalism and the associated business impact was developed for the largest organization. The criteria included compliance with all applicable regulations and guidelines, skill matrix and business case analysis. The journalism value stream is based on the hierarchical dependence structure for both the employees of the organization to fail as well as the results of this failure. A great deal of background information was accessed from the organization's employee performance information database, interviews and external sources of data relating to each functional area.
The Performance Management Methodology
The foundation of the conceptual framework employed for the performance management methodology uses a multi-level balanced score card and failure mode analysis together with process oriented problem questions developed for quality of work evaluation. A qualitative situation analysis was carried out for top level management, line managers and journalist and creative level staff covering the entire business vision and mission backed by the overall business strategy of the organization.
Establishing World-Class Multimedia Journalism
A best model skill matrix and responsibility allocation model was utilized to establish the best operational practices and risk analysis for failure situations. The expected result of this study was to rank the competencies and skill matrix in terms of the quality, value and cost benefit as well as the managing the cost of significant investments on learning, training and employee development projects. This came with the aim of implementing more effective process schemes which were also identified as a result of study.
Multimedia Journalism Skills Seminars
For world class multimedia journalism to be established in this case, highly skilled, creative and committed teams who are capable of producing news, features and programs for newspaper, Television, online production, radio, magazines and online publications. This seminars and training program is not only based on the tools. The program aims at gaining a complete comprehension of the impact of a completely new approach. The program is not only concerned with learning. It also concerns performance. Journalists are expected to work with both traditional and contemporary journalism channels and approaches so as to deliver professional exceptional quality productions.
The Journalistic Environment
The program is designed to enable participants to learn the ways in which to steer through the environment of an industry that evolves continually and where professionals have to be versatile, entrepreneurial and business oriented and technically capable. These multimedia journalism skills seminars deliver training and competency improvement for decision-makers, professionals and industry players in journalism as well as education, training and industry environment analysis.
Recognizing Excellence in Journalism
It is meant for the professionals who are committed to exceptional quality multimedia journalism. The seminars will offer the chance to examine and understand the current practices and issues related to the development of professional journalists within all media segments. The seminars also provide the chance to recognize and appreciate the achievements of the professionals who have had great influence in the education and training of journalism.
The Role of Rigorous Reporting
Whether journalists are presenting investigative features, reporting on science and health, political reporting, or multifaceted programs, only the most rigorous reporting and publications can be able to withstand the ever scrutiny by consumers. In these seminars, journalists and journalism managers will be trained on how to find compelling stories, features and programs and report features that will encourage respect, readership and circulation. The participating journalists will receive practical hands-on training and learning while using the basic investigative, researching and reporting tools that are appropriate within the current multimedia journalism context.
Developing Editorial and Management Proficiency
This includes learning about applications which require in depth thinking while not presenting complicated programming challenges. The editors' segment of the seminars is designed enable editors to gain invaluable editorial and management proficiency. Based on industry recognized and award-winning editors' courses, the seminars will enable journalists to acquire fundamental as well as high level skills which will assist them excel as editors in the multimedia journalism environment.
