The LEGO Group's Impressive Corporate Social Responsibility
The corporate sector is rife with never-ending performance wars between multinational corporations. Every aspect of conducting business and ensuring client pleasure are being pushed to the edge by the competition. One of the few businesses in Europe, the US, and elsewhere that has done outstandingly well to ensure that its presence in the market is felt indefinitely is the LEGO Group. It is a company that has been dazzling and doing superbly in its corporate social responsibility. In the past five years or so, Globe Newswire has consistently named LEGO among the elite and top three most responsible firms (Kristiansen, 2015). The dominance of LEGO in corporate social responsibility is defined and fueled by impressive societal impacts, ethics, and absolute fairness. Corporate Social Responsibility is made to ensure that despite economic and profit-making spheres being core to their existence, elements like environmental efforts, ethical practices of labor and volunteering projects form an essential role in the building the public and social image of the company.LEGO's Strong Corporate Social Responsibility Agenda
The strong Corporate Social Responsibility (CSR) agenda and scores have assisted LEGO in creating sustainable repetition of success with enhanced stakeholder support. Through supportive efforts and professionalism from the internal sections of the company involving its employees, the company has developed a stabilized environment of goodwill and satisfaction (Werther, William & Chandler, 2005).Commitment to Environmental Leadership
There are several actions which have played a key role in shining the image of social responsibility depicted by LEGO Group. First, LEGO is entirely committed to environmental leadership. They have been globally recognized for the strategies that they have put across to reduce carbon emissions to the environment which has resulted in a humungous and valuable energy efficiency (Morsing, Mette, and Schultz, 2006). The strategic agenda of greening effect has turned this company an admirable figure for all irrespective of their role in the economy. The general public has administered plenty of satisfactions on the greening policies which are based on proper and environmentally friendly usage of natural resources. LEGO goes further to giving back to the society by supporting rehabilitation centers for forests and strained natural resources (Morsing, Mette, and Schultz, 2006).Valuing Employees and Upholding Ethical Standards
According to Kristiansen, (2015), LEGO values its staff like no other company in the industry. They have established and sustained caring and protection frameworks which are ethically executed in every transparent mechanism possible. They have been commented on their ability to uphold ethical business thresholds and standards with constant respect, consideration, and repute. Promotion of employees' safety and well-being has enhanced the performance indices of the wide pool of workforce which works tirelessly in making the astute name of LEGO. The company is never prepared to sacrifice the much-cherished values of purpose for just short-term benefits.Supporting Young Generations through Exciting Experiences
From the Responsibility Report of LEGO Group 2015, Kristiansen, (2015) expounds on the significant and valuable impact of exciting experiences for the young generation to assist them in enhancing essential competencies and skills for a better future for their own lives and the planet as a whole. The team of experts in this organization has teamed and marshaled their tools and troops to create a unified support to playful learning of the juveniles. Back in 2014 and 2015, through the LEGO Foundation, this company was globally applauded for its project of donating charity boxes and training facilities for close to 500 infant development centers which consequently helped a record 10,000 children develop and prepare themselves to face the rigorous and wrathful world (Kristiansen, 2015).References
Kristiansen. (2015). The LEGO Group Responsibility Report 2015. Aaastvej: The LEGO Group Publishers.
Morsing, Mette, and Schultz. (2006). “Corporate social responsibility communication: stakeholder information, response and involvement strategies.” . Business Ethics: A European Review 15.4, 323-338.
Werther, William & Chandler. (2005). “Strategic corporate social responsibility as global brand insurance.” . Business Horizons 48.4 , 317-324.
