Different ethical principles
Different ethical principles guide people on what they should do at any given time, and in different situations. One of the areas where companies have often faced challenges is targeting children with sugary drinks during adverts. At a tender age, children should be subjected to healthy foods that have limited implications on their health status. As such, it is immoral for food companies to market sugary drinks to children. The primary reason for this is the adverse impacts of sugar on the health of children. Taking excess sugar is linked to a myriad of health complications that compromise the well-being of the children and may affect their growth and development (Boehlke, 2017).
Sugary drinks and lifestyle diseases
Sugary drinks contain high amounts of calories, which is implicated in different lifestyle diseases. Consumption of foods with high-calorie content leads to the development of obesity. In turn, obesity leads to diabetes and heart diseases. Though associated with the adults and the elderly, development of diabetes and heart diseases may affect the life expectancy of the children at worse, or diminish the capacity of the children to lead normal lives. Families have to incur expenditures taking care of the children who grapple lifestyle disease at a tender age.
Impact on dental health
Additionally, sugary drinks affect dental health (Boehlke, 2017). Due to dental decays and other oral health complications, children may experience pain and lose their teeth, which is not desirable at a tender age. Soft drink companies need to be sensitive and target children with products that are safe for their health. The act of advertising sugary drinks is immoral as the companies are aware of the danger to which they are exposing the children. The adversities associated with sugary drinks warrants illegalization of such marketing activities to safeguard the interest of the children.
References
Boehlke, J. (2017). The Effect of Soft Drinks on Children. Livestrong.com. Retrieved from https://www.livestrong.com/article/266028-the-effect-of-soft-drinks-on-children/
