Avidar, R. (2009). Social media, societal culture and Israeli public relations practice. Public Relations Review, 35(4), 437-439. doi:10.1016/j.pubrev.2009.06.002
Avidar 2009, analyses the evolution of the public relations. The author notes that before digitalization the professionals engaged with the public after a major change. They reacted to industry changes, minimized reputation damages and announced new offering. With the emergence of the social media various public relation professional play a much more nuanced role. They identify the potential problems, council leadership and engage in reputation management activities. This is an important source in trying to understand the connection between public relations and social media. This is an indispensable source for any individual researching public relationship.
Babka, S. (2016). Social Media in Public Relations. Social Media für Führungskräfte, 43-62. doi:10.1007/978-3-658-05767-1_6
Babka 2016 presents an investigation on how the social media helps professionals to meet their goals. The author notes that social media gives the professional the power to understand the public opinion before it goes out of hand. The public relations professional has the capacity of creating a relationship between influencers and brands. They can actively find and even address the online threats. This is an important source as it digs deeper into the relationship between public relations and social media and even gives conclusions from past studies. The source is reliable since it has been peer-reviewed.
Breakenridge, D. (2012). Social media and public relations: Eight new practices for the PR professional. Upper Saddle River, NJ: FT Press.
According to Breakenridge, 2012 by the social media is the first place where individuals look for the brands to react to the adverse opinion. The social media gives the public relations official's immediate access to the attentive and broad audience. The social media is an essential tool for the business as it can promote and protect their reputations. When the marketing and public relations teams combine their efforts on social media, they get the best results. The author covers a wide range of aspects of social media that are crucial to understanding the connection between social media and public relations. The author combines data from surveys and statistical measures.
Elson, S. B., " Rand Corporation. (2012). Using social media to gauge Iranian public opinion and mood after the 2009 election. Santa Monica, CA: RAND.
Elson and Rand Corporation. 2012 recognizes the fact that social media captures the fancy of individuals. The extensive use of social media has considerably altered the way persons share information and communicate. The social media is a formidable tool, and only those individuals who use it right will always reap benefits than those who don't. The public relation professionals can explore the social media platforms and find various communities related to varied interests, causes and people. The social media can be an essential platform for articles, podcasts and announcements. The source is crucial because it highlights the specific social media platforms and highlights how they have impacted the public relationship.
Franklin, B. (2015). Social work, the media and public relations. Place of publication not identified: Routledge.
According to Franklin 2015, social media means interacting with different stakeholders including customers. The author states that with various platforms such as Twitter and Facebook, both the advertising and public relationship can specifically target specific customer base. The social media is a platform that gives people and companies a chance to save money. The social media entails numerous elements; this means that various public relation must broaden the scope of various organizations. The source is important because it relates life to social media and the present time. The article is peer reviewed and can be used for academic purposes.
Giannini, G. T. (2010). Marketing public relations: A marketers' approach to public relations and social media. London: Prentice Hall.
Based on the statistics offered by Giannini 2010 the impact of social media is not expected to away anytime soon, but it will remain forever. The public relations professionals must think bigger and look for those stories that become a game changer for the clients and the business. The public relations agencies are integrating big data, digital marketing people and advertising specialists into their teams to offer the best services to the clients. The article is peer-reviewed and recommended for academic purposes. The article is crucial because it gives reasons why the public relation professionals should embrace social media.
Wolf, D. (2015). Social Media and Public Relations in China. Public Relations in China, 161-173. doi:10.1057/9781137483812_7
According to Wold 2015, the social media has compelled on many brands to build positive relationships and focus more on customers. Clients and customers always go to Facebook and Twitter to express their feelings about the poor experience. The authors note that public relationship has undergone numerous changes. The social media has transformed the way people communicate. At the present business are forced to hire people with qualifications in public relations and journalism to manage the online platforms. Now for better for worse, clients engage with their brands liking and sharing. The journal is crucial in this study because it relates the past the present and how social media has improved the situation.
In Lievrouw, L. A., " In Livingstone, S. M. (2016). Handbook of new media: Social shaping and social consequences of ICTs.
According to authors, the presence of social media implies that an interaction between customers-people takes a much more direct path. The availability of various marketing tools on multiple platforms such as Twitter and Facebook, both advertising and public relations can be targeted for a unique customer base. The author notes that everyone is on social media including the critical decision makers and influencers. Across very imaginable vertical. To understand the relationships on a deeper level, the public relation officers should engage them in a way that fosters recognition and brand loyalty. The journal is essential because it highlights how businesses can use public relations department to boost customer base.
References
Avidar, R. (2009). Social media, societal culture and Israeli public relations practice. Public Relations Review, 35(4), 437-439. doi:10.1016/j.pubrev.2009.06.002
Babka, S. (2016). Social Media in Public Relations. Social Media für Führungskräfte, 43-62. doi:10.1007/978-3-658-05767-1_6
Breakenridge, D. (2012). Social media and public relations: Eight new practices for the PR professional. Upper Saddle River, NJ: FT Press.
Elson, S. B., " Rand Corporation. (2012). Using social media to gauge Iranian public opinion and mood after the 2009 election. Santa Monica, CA: RAND.
Franklin, B. (2015). Social work, the media and public relations. Place of publication not identified: Routledge.
Giannini, G. T. (2010). Marketing public relations: A marketerś approach to public relations and social media. London: Prentice Hall.
In Lievrouw, L. A., " In Livingstone, S. M. (2016). Handbook of new media: Social shaping and social consequences of ICTs.
Plowman, K. D., " Winchel, B. (2016). The social media communication matrix: A new direction in public relations.
Wolf, D. (2015). Social Media and Public Relations in China. Public Relations in China, 161-173. doi:10.1057/9781137483812_7
