Social Media Impact on Lamborghini Urus SUV
Because it provides a platform for sales and marketing, social media will have a significant impact on the Lamborghini Urus SUV. Even before the SUV's release, images of its initial testing have leaked online, allowing Lamborghini fans to compare and debate its characteristics. As a result, the car has garnered a large fanbase, resulting in brand expansion. Social media users enjoy showing off and would be eager to purchase the new and high-tech Vehicle in order to maintain class and attract social media followers. As a result, the media will play an important role in informing consumers about the new technology. As well, social media is also expected to influence the sales of the SUV because it is one of the platforms with millions of followers hence a large number of consumers. As such, the new device will be well known by the time it is launched in the market thus increasing the level of sales. Consequently, consumers will have a beforehand experience with some of the features of the SUV.
Possible Influences of Social Media on Lamborghini Urus
Another possible influence of social media on Lamborghini Urus include changes to some of the features thus making the best of the Urus SUV. As consumers and Lamborghini fans compare and contrast between the Urus and other SUVs, the company has an opportunity to look out for possible criticism both positive and negative. As such, the production unit will be in a position to know what features to prioritize on, for them to meet customer satisfaction. As well, the criticism offers an opportunity for upgrade and modifications to have the best product. Apart from that, social media also acts as a platform where consumers and customers can have their questions answered as well order their products. Thus, Lamborghini will be able to create a new set of consumers via social media.
Reducing Environmental Impact
The Lamborghini Urus SUV is designed by following the company's commitment in protecting the environment. As such, the car is set to be powered by green energy from Lamborghini's green plant, which is managed by the Eco and Green teams of the company. Thus, the SUV is designed using environmentally friendly materials to ensure minimal environmental impacts. As well, the use of the automobile is consistent with company's vision to protect the environment. The primary goal of the Urus features is to reduce carbon dioxide (co2) emissions, which is one of the destructive greenhouse gasses. To attain this measure, the Urus has a Twin-turbocharged 4.0-liter V-8 engine with torque, as well as micro core generators for minimal co2 emission. Another measure utilized in the production of the SUV is a limitation of gasoline combustion to engine tests only, to minimize the amount of co2 produced.
As well, the Urus is made of carbon fiber inside to ensure comfort and most importantly reduce the weight of the automobile. As such, the weight of the SUV is minimized thus reducing the amount of fuel and consequently the amount of emitted carbon dioxide. To reduce fuel usage is also an all-wheel drive system paired with a dual clutch, which makes navigation possible even in adverse conditions such as snow without burning much fuel. Thus, co2 emitted is highly reduced. The rims of the wheel are silver coated to prevent ordinary wear and tear and hence reduce environmental impact. As well, the Urus has a motor that maintains high power while maintaining the strict emission regulations.
Economic Effects
The deployment of the Urus SUV will influence the companies economic status as well as the Italian economy. The expected sales will boost the company's economy and hence the economy of the country due to taxation and foreign exchange generated from the exportation of the SUV to other countries. Thus, the Italian economy will be positively influenced. Another economic impact is the creation of jobs once the Urus is introduced in the market. The company is expecting the Urus sales to be higher than of any other Lamborghini product and hence the need for expansion in preparation for large production. As such, this expansion will be followed by massive recruitment thus giving jobs in different areas including sales and marketing teams. With the expected over three hundred job vacancies, the economy will be affected due to the rise of living standards of the new employees.
The Lamborghini Urus SUV is a high-end product thus new in the automobile market. As such, its introduction is expected to bring changes in the market hence impacting on the country's economy. For instance, it is expected that competing companies will also launch newly produced SUVs to bring about competition in the automobile industry. As such, the competition is bound to affect prices of automobiles and hence influencing the economy. Apart from the prices, the introduction of the Urus SUV will lead to changes in automobile products, which consequently affect the economy. For instance, competitors will invest in better products aiming to reduce counterfeits and hence overall improve the economy since consumers will be willing to pay for the best of the automobiles. Apart from that, the Urus is designed to consume little amounts of fuel through reduction of its weight as well as enhancement of the engine. As such, the automobile is expected to help consumers save revenue from gasoline consumption. Consequently, the country's fuel consumption will be reduced and hence impacting on the economy. As such, the fuel saved can be used to run other activities such as running machinery in companies and hence increased production.
References
Automobili Lamborghini - Official Website | Lamborghini.com https://www.lamborghini.com/en-en/
Lamborghini_Enviromental_Statement_01.pdf (application/pdf Object) http://cdn.lamborghini.com/content/company/sustainability/2015/Lamborghini_Enviromental_Statement_01.pdf
LAMBORGHINI_D_A_EN_2015_WEB.PDF (application/pdf Object) http://www.lamborghini.com/en-en/sites/en-en/files/DAM/lamborghini/company/pdf/eng/LAMBORGHINI_D_A_EN_2015_WEB.PDF
Lamborghini's SUV Urus Concept: The Brilliant Business Behind the Bull's Move http://www.ibtimes.com/lamborghinis-suv-urus-concept-brilliant-business-behind-bulls-move-692847
