The Role of Knowledge Management Systems in a Company
The role of knowledge management systems in a company is to help in the gathering of accurate and up to date information and distributing it throughout the organization. Knowledge management systems are applications that are designed to collect all the data in an organization and create an information pool that is readily available for use by all employees. A knowledge management system allows for creation, organization, and distribution of data within a company through search tools that enable users to access information quickly (Greco, Grimaldi, " Hanandi, 2013).
The Benefits of an Expert System in an Organization
An expert system can be defined as a computer-based application that solves complex business problems in a specific domain by using data acquired from an expert in that field. There are many benefits of an expert system in an organization such as a cleaning service business. First of all, an expert system captures the expertise of an expert in a particular domain, and the information is stored on a computer-based application; this is beneficial as the expert system can outperform a single expert by solving multiple problems. The cleaning company can benefit from an expert system as it is consistent and faster with the ability to simulate the thought process of several experts. The expert system will ensure increased staff performance in the cleaning company as the employees will have quick access to expert opinion from the application; this will reduce the human error factor (Oravec, 2014).
The Benefits of a Content Management System in an Organization
A content management system is computer software that is used by many organizations to organize and store web content efficiently. A content management system allows for modification, publication, and editing of the material found in a website. A content management system in the local cleaning service company will ensure that the firm will benefit from the streamlined content creation process and the many opportunities for customization of web content. The content management system is also beneficial as all the website organization activities can be carried out from a central online location (Martinez-Caro, Aledo-Hernandez, Guillen-Perez, Sanchez-Iborra, & Cano, 2018).
The Benefits of Business Intelligence in Decision Making
Business intelligence is a general term that refers to the use of a software technology that collects data from various sources with the aim of creating adaptable reports and analyzing up to date information about business operations that help organizations in the decision making process. The local cleaning service company can benefit from the use of business intelligence as it provides useful and timely data that can be used to make strategic decisions. Business intelligence will enable the cleaning company to become competitive as it will allow the management team to make the right business decisions (Yeoh & Popović, 2015).
The Benefits of Social Media Information System in Marketing
Social media can be described as the use of information technology that promotes content sharing among the users of a network. On the other hand, social media information system is an information system that enables content sharing among the network of users. Advancement in technology led to the creation of the internet that revolutionized business marketing making it easy for companies to market their products online. The local cleaning service company can use social media information system to market the firm online and also gather vital information about customer preferences. Social media gives organizations the ability to analyze their customers’ interest; this information is useful in designing a marketing and customer service plan. The cleaning company can gather information about the likes and dislikes of customers and potential clients from social media networks such as Facebook and Twitter (Oyza & M. Edwin, 2015).
References
Greco, M., Grimaldi, M., " Hanandi, M. (2013). How to Select Knowledge Management Systems: A Framework to Support Managers. International Journal of Engineering Business Management, 5, 6. doi:10.5772/56003
Martinez-Caro, J., Aledo-Hernandez, A., Guillen-Perez, A., Sanchez-Iborra, R., " Cano, M. (2018). A Comparative Study of Web Content Management Systems. Information, 9(2), 27. doi:10.3390/info9020027
Oravec, J. A. (2014). Expert Systems and Knowledge-Based Engineering (1984-1991): Implications for Instructional Systems Research. International Journal of Designs for Learning, 5(2). doi:10.14434/ijdl.v5i2.12891
Oyza, I., " M. Edwin, A. (2015). Effectiveness of Social Media Networks as a Strategic Tool for Organizational Marketing Management. The Journal of Internet Banking and Commerce, 01(s2). doi:10.4172/1204-5357.s2-006
Yeoh, W., " Popovič, A. (2015). Extending the understanding of critical success factors for implementing business intelligence systems. Journal of the Association for Information Science and Technology, 67(1), 134-147. doi:10.1002/asi.23366
