Fallacies Philosophical case study

The scholars contend that a falsity is an unfounded claim. Failures are considerably combined with an error in logic, rather than having errors of a real kind. For eg, when counting people in a room and during the count, it is stated that there are twenty people, while in the true sense there are twenty-one people, the condition implies the existence of a statistical error. In the other hand, certain academics consider a fallacy to be an unacceptable form of logic or intervention. Failures thus mean more to the individual's method an error in logic due to an inability to conform with the standards of proper reasoning. As such, fallacies refer to the violation of the principles of critical thinking irrespective of whether the mistakes assume the form of an argument or not. The paper thus intends to present an analysis of a case of fallacy through focusing on making it rational through the adoption of exploratory assessment of the case.


The study of fallacies is of great significance in enhancing the critical thinking capabilities of individuals. The familiarity with the common fallacies ensures that people are capable of avoiding them hence promoting the capacity of explaining some of the mistakes that individuals make. The common types of fallacies include the fallacies of inconsistency, inappropriate presumption, relevance, and insufficiency. The fallacies of inconsistency entail the acceptance of a case characterized by the acceptance or proposal of contradictory things. On the other hand, the inappropriate presumption fallacies involve the assumption or the presence of questions presupposing things that are considerably unreasonable to accept to their relevant conversational contexts. The fallacies of relevance entail the cases that involve invoking of the unrelated reasons or instances whereby there is ignorance of the important reasons. The fallacies of insufficiency entail situations whereby there is insufficient or weak evidence supporting a particular conclusion.

The case is the Nike commercial: What’s Your Motivation? The ad is a case involving a brand appealing to the emotions of the potential clients with the aim of obtaining their interest on the products of the firm (Osfan25, 2011). The visual ad mainly features and underdog, who is considerably not special. The similarly of the individual to the majority of the potential clients of the firm tend to make the story more relatable by invoking the feel of his drive to succeed. The segment whereby the brand ensures the adoption of an individual that every ordinary citizen is capable of identifying with plays a crucial role in improving the quality of the narrative presented in the ad.

The marketing strategy adopted by the organization is thus more of an appeal to emotions fallacy whereby there is the use of illogical reasoning patterns in arguing a certain point. The type of fallacy, therefore, tends to focus on manipulating the other’s emotions as a way of meeting one’s objectives. As evident in the ad, the visual presentation focuses more on eliciting emotions crucial for tear jerking the audience. Furthermore, the approach ensures the focus on making individuals care about something. As such, there are four fundamental ways evident in the visual ad presented by the brand that it appeals to the emotional side of the audience and the potential clients.

One way entails the focus on an individual. The fact that the video presents a typical individual having dreams and visions like a majority of the potential clients tend to invoke the feeling of empathy through the direct relation to the person. The focus of the brand message on a single character as evident in the video tends to utilize the principle of emphasis on an individual with the aim of encouraging action by the potential clients through empathy. Furthermore, the visual presentation tends to appeal to the emotions of people through establishing an association. The establishment of a partnership with the potential clients plays a crucial role in allowing them to do something that the marketer intends to show their care. The fact that the ad focuses on promoting a new product in the industry tend to play a crucial role in advocating for associated sportsmanship through honoring the sports gear that Nike brand develop.

Furthermore, the ad ensures that it appeals to the self-interest of the everyday citizens through illustrating its capabilities. For instance, the fact that the ad demonstrates the ability of the gear in achieving their dreams plays a crucial role in appealing to the self-interests of a majority of its potential clients. The concept greatly relies on the fact that majority of the potential customers tend to ignore the features of the product and rather focus on the benefits of the product to their lives. The appeal to the self-interest of individuals thus plays a crucial role in promoting marketing through emotional appeal. The case, therefore, is essential in illustrating the extent to which the fallacies of appeal to emotion tend to exhibit significance in comparison to logic. The call to the emotions of individuals plays a crucial role in driving bigger actions than logic.


Osfan25, (2011). Nike Commercial: What's Your Motivation? Retrieved: https://www.youtube.com/watch?v=6uhCxBk6cQE On [01 June 2017]

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