A Rhetoric Analysis of the Article "Why America's Business Majors Are In Desperate Need Of A Liberal-Arts Education"
A lot of students are faced with the challenge of choosing the exceptional career while joining greater institutions of learning. Due to lack of proper advice from the proper people, they end up pursuing courses that lack a promising future career advancement. The article posted in The Atlantic is of great significance as it affects the company world, employability of the fresh graduates, and the tertiary institutions. The author claims that significant groups in the United States are in need of careers in the liberal arts despite the high variety of graduates in business courses (Appelbaum, Yoni). He claims that the business publications are only useful in helping the new graduates get first jobs but not in career building. Hence, the essay presents a rhetoric analysis of the article written for Yoni Applebaum.
The Target Audience for the Article
Though unemployment is one of the global challenges, the employer always targets at hiring the best with reference to human power. The article may have been driven by the lack of competence among the fresh graduates who join the corporate society. Who might be that target audience for the article? Is it the employer, the student or the school management? The author points out that the students in business are not good in school performance hence translating it into the jobs. He gives an example of an assessment test from Collegiate where business students performed poorly comparing to other fields such humanities, social sciences and engineering (Appelbaum, Yoni). The article points out on different factors motivating the employers to go for liberal arts graduates. He suggests, first, the careers in liberal arts as well as the skills will never become obsolete. Second, the gap in need by the employers, and finally, the graduates in liberal arts are in most cases prepared for more than just a job. The three claims are the motives behind the assertion that the corporate world in America is thirsty for careers in liberal arts. Despite presenting statements from some of the executive directors such as Judy Samuelson of Aspen Institute, there lacks support from research analysis on the same. For case in point, if it presents a research study from various business firms or the human resource departments, the legitimacy of the claims would carry more weight.
Borrowing Literature from Other Sources
Moreover, the article borrows some of the literature from other sources. This can be drawn from statistics acquired from the departments of education states that there is a very high number of students from the business courses. It indicates that; in every five graduates in the United States, one of them is a business studies student (Appelbaum, Yoni). The use of other sources in the article arguing with facts creates an enormous impact on the reader. The arrangement of the ideas in the article is excellent with most of them being supported by evidence. The choice of language and the use of direct quotes and dialogue makes the piece more appealing and real. This can be exemplified when the author uses an official language in this article thus showing the weight of the matter. Use of formal language in such an article only portrays it is a severe issue of concern to be handled with seriousness.
The Nature of the Article
The nature of the article is not as direct as it should. That is whether it is an informative essay informing the employers on the best graduates for hire in the top jobs, or to the college students briefing them on the courses to enroll. Yoni Appelbaum in the article discusses various values of liberal arts careers for the new students wishing to pursue in business professions. He achieves this by using direct quotes from different executive directors claiming they prefer staff from liberal arts as they are more competent than the business graduates. The article can be grouped as a critic article to critique the business courses as it states that the students are known to drift and cannot hold top jobs. It is evident as he supports the argument through statements made by Judy Samuelson, a senior director of Aspen Institute, "they will say, a couple of decades out, what am looking for is a liberal arts grad... (Appelbaum, Yoni)". The use of direct quotes and in particular from an executive member directly informs or sends a message to the new students with interest in pursuing careers in business on what to choose instead. Finally, the author does not give a definite recommendation on what the students or the school should do in efforts of improving the competence of business graduates.
In conclusion, the author addresses the issue of concern and the thesis question of the essay without getting off the hook. He uses punctuations such as quotations and parenthesis to get the attention of the audience. Correct use of punctuation marks in an article creates the emphasis of the statement and at the same time reduces boredom. Besides, the material is of high educational value to the youths with interest in business careers and others already with a degree or a master's in business but would like to further their studies.
Appelbaum, Yoni. "Why America's Business Majors Are In Desperate Need Of A Liberal-Arts Education." The Atlantic, 2017.