In the United States and other countries throughout the world. There is a surge in the formation of various sectors with various services and goods. These sectors offer their customers a variety of hardware and software items, including branded, retail, and manufacturing goods. As a result, they draw more clients, which raises the pressures on the domestic and global markets. People depend on the food production industries, but the motor business has grown more and more to provide adequate transportation. The automobile business, one of the most important sectors, contains many important well-known companies that produce various kinds of cars and provide services to Americans and people in other countries. Toyota Inc., Nissan, Volkswagen, and General Motors are a few of these businesses. For Volkswagen, it is the leading industry producing more products and has increasingly produced significant firms in different states of the world. The Volkswagen company has been undergoing global shifts from manufacture of fuel consumption goods to software controlled machines.
Volkswagen is a German leading automotive industry that was formed in May 1937 (Rudzinski & Uerz, 2014).The industry is divided into three sectors which include the automotive that produces different vehicles such as cars, heavy and light trucks, motorcycles. The Maritime sector which produces machinery and engines for the automotive. Last is the financial industry which handles the commercial services of the organizations. However, all the products possess the company’s logo “VOLKSWAGEN” (Brooks, 2016). Since its formation, Volkswagen has expanded and operated in over 117 countries across the globe. Through its efficient leadership of Mathias Muller as the chief executive officer, Warwick and Warwick (2017) describe that the firm operates in Euro currency with over 620,070 employees. Moreover, its main competitors include the Toyota Motor Inc. corporations, Nissan Motor, and the general motors firm. As the leading automaker firm in Europe, Volkswagen produces more than 10 million vehicles per annum with its most significant market being China. Moreover, Brooks (2016) argues that due to the higher demand for the Volkswagen products and services, the industry has established several firms. These include Audi, Skoda, and seat. In addition to Lamborghini and Bugatti. The Volkswagen industry involves various states and organizations such as GCSOs to enhance its integrity and operations. Therefore, this research paper would focus on these companies by analyzing how they operate under effective globalization and understanding of the economy.
Findings and Discussions
The Audi Company
Audi is the oldest acquisition company by Volkswagen. As an automobile manufacturer, Audi designs, markets, engineers, distributes and produces different luxury cars and vehicles (Warwick & Warwick, 2017). The firm mainly produces Passat models. Since its acquisition by Volkswagen, Audi is currently renowned as the key brand for the distinct professionals and senior government employees in various nations across the world. Moreover, Audi firm in connection with other companies under Volkswagen ensures continuous provision of goods to the citizens through different mechanisms. These include social media marketing, provision of offers to individuals and other businesses. Stanwick and Stanwick (2017) elaborate that through the marketing strategy, the firm attracts more consumers thereby increasing its sales and annual profits. According to Warwick and Warwick, (2017), Audi operates from high to low fuel consumptions.
The Skoda and Seat
Due to high demand to provide luxury brands to its customer, Volkswagen acquired the Skoda and seat firm to achieve its objectives. According to Rudzinski and Uerz (2014), the Skoda and seat are Spanish cars that are competitively priced for the lower end market. Skoda was incorporated in Volkswagen in 2000 after a series of investment. According to Latif, (2017), Skoda was formed in 1895 in the Czech Republic and commonly known as the Czech automobile producer. Moreover, Skoda has been prospering under Volkswagen ownership. It has developed from the construction of two models to over five distinct models. Similar to Audi, the company provides more luxurious products that are in high demand by the consumers.
Most consumers across the globe consider Skoda as the leading brand supplied by Volkswagen since it gives the most dynamic and exciting services. Significantly it has the best fun for the customers. However, the seat is considered the Volkswagen veteran since it has several shareholders. The seat firm was acquired in 1986 with the main objective of increasing Volkswagen production level (Latif, 2017). Skoda and seat have been evaluated as the leading firms with more customers and best services of the Volkswagen Company. Skoda and seat manufacture, market, and provide their products to different nations across the globe. Moreover, they rely on customer relationships to facilitate their marketing strategies hence increasing their profits.
The Bentley Firm
Before its acquisition by Volkswagen, Bentley was a British leading producer and marketing company for SUVs and luxury brand cars. Eichler et al. (2016) outline that Bentley firm produces products that have low consumption of diesel with higher electronic operations. For example, during the dieselgate scenario, Volkswagen experienced severe challenges on fuel consumption. This facilitated debate among the consumers thereby leading to the incorporation of Bentley, Lamborghini, and Bugatti companies. These firms continuously manufacture engines regulating the fuel consumption in bigger cars such as V8 and V12 (Eichler et al., 2016). This has been facilitated by the relationship between Bentley and the Rolls-Royce. But all these companies work to achieve the common mission of the Volkswagen industry which is to offer better, sufficient, and reliable products to its internal and external customers.
Conclusion
Volkswagen is a leading German automotive industry. As a global organization, Volkswagen offers various services and products to different nations across the globe. These include automobiles such as cars and trucks, maritime such as machinery. The key strengths of the company are obtained in its portfolio while the weakness is the increased negative publicity that weakens the entire brands of Volkswagen. However, due to the higher demand for the company's luxury products, Volkswagen enhances its global operations through its firms such as Skoda and Seat, the Audi, and Bentley. These companies increase Volkswagen's globalization and understanding of the economy of different nations. Moreover, they strive to facilitate the production and marketing of the Volkswagen products.
References
Brooks, C. (2016). Organizing Volkswagen: A Critical Assessment. WorkingUSA, 19(3), 395-417.
Eichler, F., Demmelbauer-Ebner, W., Strobel, J., & Kühlmeyer, J. (2016). The New W12-TSI Engine of the Volkswagen Group. MTZ worldwide, 77(2), 16-23.
Latif, A. A. (2017). Volkswagen brand: the fall of an auto empire. Journal for Global Business Advancement, 10(3), 281-304.
Rudzinski, C. V., & Uerz, G. (2014). Volkswagen: Open Foresight at the Front End of Research Innovation. In Management of the Fuzzy Front End of Innovation (pp. 295-299). Springer International Publishing.
Stanwick, P., & Stanwick, S. (2017). Volkswagen Emissions Scandal: The Perils of Installing Illegal Software. International Review of Management and Business Research, 6(1), 18..
Warwick, P., & Warwick, P. (2017). The Rise of the Global Company, Multinationals and the Making of the Modern World. Personnel Review, 46(1), 168-170.
