Understanding Uncertainty Reduction Theory

Uncertainty reduction theory (URT) is a communication theory that focuses on the way people interact and communicate with other individuals. This theory is based on the idea that people have to deal with uncertainty in relationships and are motivated to reduce their level of anxiety through communication. This theory was developed by Charles Berger and Richard Calabrese in 1975, and is considered a post-positivist theory.

In uncertain interpersonal relationships, people are likely to experience both cognitive uncertainty and behavioral uncertainty. Both of these types of uncertainty are unpleasant and result in discomfort. Regardless of which type of uncertainty you are experiencing, it is important to understand how you can reduce it.

There are three primary ways that people try to reduce their level of uncertainty when communicating with others: information seeking, self-disclosure, and reciprocity. All of these techniques help to reduce uncertainty and increase trust in the relationship.

1. Information Seeking
The first step to reducing uncertainty is to gather relevant information about the person that you are interacting with. This will give you an understanding of their beliefs, values, and perspectives. It will also allow you to predict their behaviors and reactions.

2. Self-Disclosure
The second step in reducing uncertainty is to reveal your own thoughts and opinions about the other person. This will help you to gain insight into the other person and develop a bond with them over time.

3. Reciprocity
The final stage of reducing uncertainty is to form a mutually beneficial relationship with the other person. This is achieved through a process of interaction, and involves exchanging information and making gestures to show your interest in the other person.

4. Similarity
There is a direct correlation between the amount of information that is shared and the level of uncertainty that is experienced in an interpersonal relationship. This is because the more information that is shared, the less uncertain the relationship will be.

5. Likes and dislikes
There are a number of factors that influence how much information people share with each other. These factors include the culture of the people that you are interacting with, your relationship status, and your own preferences.

6. Personal interactions
Interpersonal relationships are highly dependent on personal interactions. This means that you have to share information about yourself with your partner so that they know who you are and what you value. This will help them to form a better understanding of you and make them more likely to trust you.

7. Uncertainty Reduction Strategies
When you are meeting someone for the first time, it is a good idea to use some uncertainty reduction strategies. These strategies will help you to reduce your level of uncertainty and get the most out of your interaction. These strategies include active, passive, and interactive communication.