A persuasive advertisement
A persuasive advertisement is a significant strategy that is used by successful brands in increasing the demand and sales of their products. The use of advertisements is essential in creating awareness of the existence of a product. The information included in the adverts also enhances the customer's knowledge that is required to use a specific product. Business organizations, therefore, strive to understand their target audience in order to develop adverts that would appeal emotionally to these target group and trigger them into purchasing the product. The advertisement provided in this case is aimed at showcasing the New Loreal Kids Shampoo with an aim of increasing the sales and demand of the shampoos. Increase in sales is essential in the realization of the primary objective of profit maximization by business organizations. The advertisement utilizes specific strategies that enhance the effectiveness and the persuasive attributes of the advert.
Colour Coding
The advertisement of new Loreal kids shampoos utilizes color coding in the image of the advert to attract the attention of children. The use of attractive colors like yellow, blue and red in the advertisement is effective in improving the purchasing mood of the customers. The selection of the appropriate color in an image requires the psychological understanding of the taste and preference of the target audience. Young children are mostly exposed to primary colors, therefore, the use of red, yellow and blue appeals to the children and attracts them to the shampoo. Color, therefore, influences the decision-making process of a buyer thus the significance of color coding in imagery advertisements. The use of colors in the advertisement will attract the attention of buyers and increase the demand for the L'oreal shampoos.
Association
The advertisement is also persuasive because it utilizes the concept of association. The image used in the advertisement portrays animations having fun which can be associated with the level of customer satisfaction associated with the shampoo. The end result of using the shampoo is assumed to be a happy and fulfilling satisfaction which attracts buyers to the advertised product. Association is, therefore, a traditional concept of advertising that increases the efficiency of the L'oreal shampoos.
Repetition
The use of repetition has also been used in the L'oreal shampoos to increase the awareness of the product. The name of the product has been repeatedly written in the advert to enable young children to remember the name of the product. Repetition enables a product to become a household brand if used in the required format. The adverse effect of repetition is the creation of consumer fatigue. However, the Loreal shampoo advertisement has utilized repetition of the product's name and brand to increase the awareness of the product and acquire a large market share.
Composition
Lastly, the composition of the advertisement also enhances the effectiveness of the advert. The composition has been achieved through a balanced arrangement of visual elements and the wording used in the image. The images attract customers to the product while the wording provides relevant information about the product.
Conclusion
The various techniques used in an advertisement are significant in enabling the advert to achieve its objectives. The L'oreal shampoos advertisement has achieved effectiveness through the use of appropriate color coding, the use of repetition, association and lastly effective composition of the information that is included in the advertisement.
