Richard Branson's Leadership Style
Richard Branson stands out among the most effective leaders in the present age. His leadership charisma, innovativeness, and interpersonal strategies seem to inspire growth and effectiveness in a business. Richard Branson started as an entrepreneur of a small magazine production, and later grew into a well-established entrepreneur operating an international business. Studies have attributed his success to various factors such as his leadership style, innovativeness, and incorporation of a unique culture within the organizational setting (Niphadkar 543).
Transformational Leadership Approach
Richard Branson's leadership is defined through a transformative approach, aimed at elevating the subjects into leadership positions. Distinctively, Richard Branson utilizes the transformational leadership approach where he works together with the subjects to enhance their performance. This approach promotes healthy interpersonal relationship between him and the employees leading to improved performance. One of the significant aspects of his leadership behavior is the ability to motivate and inspire employees into actions (Niphadkar 544). The Virgin Atlantic Airlines has a team of loyal employees that often dedicate their efforts to deliver the best services to the company and ensure quality customer services at all times.
Characteristics of Branson's Behavior
Some of the major characteristics of Branson's behavior include risk-taking, proactive, inspirational, and ability to control their egos. The transformational leadership approach embeds on active participation of the leader and the subjects in organizational activities. Such is the case at Virgin Atlantic where the CEO, Richard Branson freely interacts with the members and establishes special bond that enhances performance. The above attributes such as inspirational, risk-taking, and ability to control ego reveals his level of commitment towards creating a proactive environment where all employees feel loved, appreciated, and accepted as the members (Niphadkar 543). As a result, the employees within the company from diverse cultural background exhibit strong sense of commitment and loyalty to the company. The company has equally established proper ranking in the international grid. This indicates the effectiveness of the leadership behavior.
Work Cited
Niphadkar, Chaitanya. "The New Age Transformational Leader: Richard Branson." International Journal of Scientific " Engineering Research 8.6. 2017: 542-547.
