Both internal and external customers are essential assets for a business. Firstly, external customers are a reason why the company exists, meaning that without them, the company will not have the revenue to run its activities. An organization designs its products with the aim of attracting, pleasing, and meeting the external customer's needs. Therefore, an organization should always give the external customer's requirements the priority and carry out surveys about their satisfaction in its way of service and goods delivery. When external customers are satisfied with the quality of service from the organization, they bring in more and more people.
On the other hand, internal customers are the workers within an organization. These individuals, same to external customers, are very crucial for the growth of a business. They should be well taken care of because their satisfaction determines their attitude and passion towards the job. A positive attitude will lead to good results and vice versa. Moreover, when this lot is satisfied and happy at the workplace, they usually go an extra mile in ensuring that they deliver to their best with the aim of securing their job through satisfying the business owner.
Quality customer service has an enormous impact on the organizational culture. Firstly, when the external customers are satisfied, the company becomes more active due to the increased number of customers, which in turn helps in the achievement of the company's goals. Furthermore, the satisfaction of external customers means that the employees within the company will be sure of working for the company for long due to increased activities. Secondly, quality services to internal customers lead to good relationships between employees. They work and freely consult with each other, thus working as a group towards accomplishing their tasks.
