I-water Inc Company is a high technology start-up which aims to improve household products. The company will launch its first ever product, I-water smart bottle in 3 months time. This product has been tremendously improved to cater for the needs of the customers. This makes it have a competitive edge in the market.
Target Customer Segment(s) Analysis
The targeted customers are college students, sports/outdoor activists, environmental conservationists, people with healthy lifestyle and people who care about the impaired environment and species harmed by environmental degradation. The targeted age group is between 12 and 45 years. For the social class, the targeted are middle and upper classes.
Mission
Provide the market with premium quality, high–tech and innovative water bottles producing clear water at above market price that attracts consumers to use water bottle more often than bottled water because our consumers will enjoy the convenience, portability, usability and sense of pride while saving the environment and ecology from being harmed by plastics.
Financial goals
i. Achieve growth in market share of 8 percent per year.
ii. Have public stock offering in 7years.
Non-financial goals
i. To change targeted customers’ behavior of using water bottles
ii. To be the benchmark among high-tech water bottle brands.
iii. Open flagship stores and display stores in 7 major Megalopolis.
iv. To add a customize service in 3 years.
v. Promote I-water bottle in the entire US.
Target Customer Segment(s) Analysis
The primary target for an electronic alkaline water bottle is college students, sports/outdoor activists, environment activists, people with a healthy lifestyle, and individuals caring about the impaired environment, vulnerable marine species harmed by landfill disposals. The demographic age group is between 12 to 45 years old. For the social class it can be middle and upper classes. Moreover, we aim at winning over individuals that seek personalization in product, those who are in need of replacing old bottles, those interested in high quality and those that value being healthy and fit. Others targeted are electronic buyers, Smartphone owners and frequent purchasers of bottled water.
Needs and wants
i. Environmental conservation i.e. plastic free environment.
ii. Drinking a clean and the right amount of water.
Points of Difference
i. They are replaceable and removable since the bottles have diffuser removal tools. The alkaline water diffuser lasts up to 400 refills and fits securely in the bottom of the container.
ii. The mobile app can determine the optimal volume one should drink depending on age and weight.
iii. Customization in bottle design
There will be 9 different bottles. These are red, black, white, rose gold, silver, green, silver, yellow, and blue. A bundle that contains both the water bottle and the water filter is also provided.
iv. Electronic display powered by polymer battery.
Displays water temperature and amount and reminds an individual to take water.
v. Double wall, environmentally friendly food-grad 304 stainless steel, wide-mouth opening, leak proof silicone sealing ring, BPA free, anti-skid paint coat old for new service.
Positioning
The vast majority of the water bottles in the market have been producing either healthy or electronic bottle, but not both. I-water product pairs these two desirable characteristics and not only two characteristics to obtain a positioning in consumers’ mind as very high-quality.
High quality, smart and technology sensitive since the bottles are usable, electronic and have upheld high health standards. This is because of our bottles are made of stainless steel.
Packaging
Provide a revolutionized water drinking experience in environmentally friendly way. This our bottle will be of high quality and can be used for years instead of using plastic water bottle. It will be double wall, environmentally friendly, food-grad stainless steel, wide mouth opening, leak-proof silicone sealing ring, BPA free, plastic free, and anti-skid paint coat.
Benefits
Increase alkalinity, reducing acidity and disease causing inflammation. It slows down the aging process and helps in weight loss. It optimizes health and well being. It is easy to replace and renew the alkaline diffuser by yourself.
Competitive or cultural trends
Having workers that are passionate and who believe in quality products. Besides, creating an environment that embraces teamwork and that the interest of the customer is put first. This is a culture that leads to quality production hence the company gains a competitive edge over others.
