sports broadcasting diversity

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Bruce, Toni. “Reflections on Contact and Sport: Women and Women.” Communication & Sport 1.1-2 (2013): 125-137.
This article deals with important issues, both cultural and social, that influence mediated sport and women. It will also focus on how the media continues to view women’s athletic competitions and achievements and how they interact with women in the sporting realm. Bruce is engaged in a number of parts to further expand on these topics. In the first place, it reveals that dialogue on sports issues is not anything to be avoided, because sport broadcasts, since they are unmediated, will naturalize discrepancies, in particular identification marks. Also, it influences perceptions of a culture’s boundaries. In the second section, he details his experience with sports broadcasting. The third section sees Bruce center on the way sports broadcasting affects concepts of gender.

Bruce’s paper is pertinent in showing the way sports broadcasting has sidelined women journalists besides impacting the society’s perception of women’s sports. It indicates that media coverage is focused on men besides being primarily done by men. Also, it illuminates on sports media’s effect on society’s values on diversity in the way women are treated unfairly in this field. Surveys have shown that sportswomen make up a marginal appearance in articles across the world. Such aspects lead to more trivialization of women’s sports. Additionally, it shows the way media has failed women by allowing sports to be a male soap opera. This essay is reliable since the author declares that he has no conflict of interests in the matter that would sway his findings. Also, Sage Publishing is a well-known site that fosters the dissemination of relevant knowledge.

Cooky, Cheryl, Michael A. Messner, and Robin H. Hextrum. “Women play sport, but not on TV: A longitudinal study of televised news media.” Communication & Sport 1.3 (2013): 203-230.

The authors are preoccupied with evaluating the longstanding norm of little coverage of women’s sport, more so, in a serious and respectful manner. They show the way women’s sports has been marginalized in favor of men. Even though more females have been going into sports at various levels, media coverage is still wanting. Various sources have been used to show the way women’s sports are still deemed to face little coverage, besides their airtime declining in the last two decades. Such statistics have shown the need for change in perceptions, which will require the input of different stakeholders including the media.

This paper is quite valuable to the focus of the research. One, it shows that the lack of women journalists in sports broadcasting has brought about this trend, and allowing more of them would reverse this trend. Also, it indicates that the significant focus on men’s sports does not augment the society’s values on including women since they have been marginalized. Also, by showing the way media has been failing women is pertinent in demonstrating that diversity is still a dream. Furthermore, the source is reliable since the author has declared that he bears no conflicts of interest in this matter besides being published by Sage Publishing, which is a credible organization.

Whiteside, Erin, and Marie Hardin. “On being a “good sport” in the workplace: Women, the glass ceiling, and negotiated resignation in sports information.” International Journal of Sport Communication 5.1 (2012): 51-68.

These authors are engaged in an evaluation of the way women in sports have to undergo work experiences by looking at the perceptions of the glass ceiling, how they deal with such opinions, and the reasons for there being few of them in sports broadcasting. They conclude that there is a glass ceiling that makes this field dominated by males in addition to a maternal wall barring them from staying in this industry. They have shown the need to have the existing hierarchies challenged to ensure women are not overlooked on sports-related assignments. One solution that has been suggested is that of having a sponsorship program.

This research paper will be very significant in understanding the present diversity in sports broadcasting. It avails the various barriers that women journalists must contend with in trying to air sports. They are yet to make substantial ground, but the authors have provided feasible solutions that would help in this aspect. Also, it is evident in the way media has not promoted an environment where the diversity of workforces thrives. This article is reliable due to having been published in the International Journal of Sport Communication where only peer-reviewed papers on sports communication are allowed.

Hardin, Marie, and Erin Whiteside. “Consequences of being the “team mom”: Women in sports information and the friendliness trap.” Journal of Sport Management 26.4 (2012): 309-321.

This article utilizes the friendliness trap to acknowledge the reasons for women being marginalized in sports information. This concept is used to refer to the distorted perception that women usually have an advantage in communication sectors due to their womanly merits. The sample for their research is women in the college sports information industry. However, they conclude that women in sports broadcasting do not have this perceived advantage in seeking promotion. They find that exposing this trap would be essential in influencing change.

The paper would be imperative to the research topic since it indicates how women have been marginalized in sports broadcasting besides showing that they have not been experiencing advancements in this male dominated field. This article is also evident in illustrating that broadcasters are not actively engaged in augmenting the diversity at the workplace since there are structural barriers that harbor women’s progression in this sector. This source’s reliability is boosted in its publishing having been facilitated by the Journal of Sport Management, which is a credible source on sports-related issues.

Kane, Mary Jo, and Heather D. Maxwell. “Expanding the boundaries of sport media research: Using critical theory to explore consumer responses to representations of women’s sports.” Journal of Sport Management 25.3 (2011): 202-216.

In this paper, the authors are preoccupied with illustrating the gender inequalities present in the whole sports enterprise. The authors significantly use the works published by other writers concerning the sporting industry. They found that the aspect of selling sex in promoting women’s sports was faulty as it only led to a backlash effect. Conversely, the conclusion was that illustrating women’s competence was instrumental in eliciting positive remarks from the study subjects irrespective of gender. Furthermore, these authors show the implications of their findings on the management of sport including the type of promotion strategies to be used.

This source will be very beneficial to the research topic. It illustrates sports broadcasting’s influence on the widely held values of diversity. In so doing, it has shown that even though sex sells, it does not promote women’s sports. Additionally, it also shows the way media has failed women since in their continued being sexualized, their power in the industry and society is robbed. It shows the need to empower women to increase their participation in sports. This paper is reliable due to it being built on various credible sources in addition to having been published in the Journal of Sport Management.

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