The Effectiveness of Advertising
The text and the author's viewpoint on ads are consistent with mine. I agree with the author that advertisement works because any object a person has purchased was obtained through some kind of advertising. Many people, however, complain that advertising is ineffective because of a few advertisements that are only involved in convincing the customer to purchase a product. I agree that a good commercial must highlight the appeal of a product and ensure that the consumer understands the advantages and capabilities of such a product.
The Advantages and Disadvantages of Advertising
According to my previous experience on the matter, advertisement is helpful, but it also has disadvantages. A major advantage of advertising is informing consumers about the existence of a product, its benefits, and the value to be derived from making a purchase. On the other hand, advertisements can become annoying by misleading consumers about a product by creating a value proposition that is not real. The reading has reaffirmed my view that good ads are critical in enabling consumers to make intelligent life decisions in their careers, their families, and their lifestyles.
The Validity of Advertising
The article presents a well-presented case for the individuals who argue that advertising does not work. The text seeks to address the concern that advertising might be useless and therefore, it does not work. The matter of the validity of advertising is crucial because I cannot imagine the world without advertising which has its roots in the 19th century, and it is a medium of communication by which businesses communicate with its customers. The article challenges companies to be more creative in the planning of their advertisement to capture the imagination and attention of consumers, and this will translate to sales.
The Impact of a Good Advertisement
I enjoyed the article because the writer uses practical, humorous stories to illustrate his stories. Also, instead of presenting facts logically, the writer has used the form of a story that provokes the reasoning of the reader enabling one to understand the subject matter quickly. However, the writer has not clearly brought out what makes an advertisement inappropriate, and I feel the example of the Chevy truck is not suitable. Therefore, as the writer, I would have used a better example to illustrate a bad advert and give additional characteristics of a bad advert; an advert that does show value to the consumer.
Overall Reaction and Conclusion
My overall reaction is that the text is educative and exciting to read though it still needs some improvements. I have found value in the text because I have learned that a good advertisement must have value. The consumer must see the value he or she will get from buying a product, and if the value proposition is absent, then that translates to wasted effort and resources. The writer has clearly shown that the people who argue that advertising does not work because every purchasing decision they have made in their lives, they have depended upon an ad as the source of information. I believe that the writer is knowledgeable in the area of advertising and I would seek him or her again.
