Knights Group Construction Company

Knights Construction Group Overview


Knights Construction Group is an innovative supplier of various construction services. The company focuses on the delivery of quality agricultural, industrial, and commercial projects. The corporate initially started as a family managed the business, and from excellent working relationships with customers, Knights Construction Group has managed to dominate the market ("About Us | Learn More | Knights Construction Group"). One of the guiding principle and ethos governing the management and operations of the company is collaborative working to guarantee successful project delivery. Initially, the company specialised in concrete flooring, however, over time, the business has developed and grown to offer and providing a wide range of services. The Group aims at far-reaching throughout its operations and services, a motive triggered by the fact that it assumes the responsibility of instilling best-practices and innovation within the construction industry which is characterised by poor practices ("About Us | Learn More | Knights Construction Group").


Consumer Focus and Collaborative Approach


Knights Construction Group consumer focus is to understand their needs adequately. Through a collaborative work framework with the customers, the company can develop a customised team whose motivation is to facilitate the successful delivery of solutions from perception in every phase of the project until it is completed. The collaborative approach guarantees that the expertise offered is specialised and custom-built to help achieve the best quality, time, cost and sustainable outcomes ("About Us | Learn More | Knights Construction Group").


Working Responsibility and Safe Environment


The company assumes working responsibility by sustaining a safe environment. There is a set of the company code of conduct that guides the company's stakeholders including, employees, suppliers, and partners. All these involved stakeholders are required to work and operate concerning the Code of Conduct, which is vital to achieving long-term commercial goals while helping raise the anticipated morals within the broad industry. The guiding working principle adopted by the company is to challenge and improve the construction industry ("About Us | Learn More | Knights Construction Group").


Brand Recognition and Collaboration with Educational Institutions


Knights Construction Group is gradually becoming a brand associated with high value, accurate construction engineering services. The success is credited to the determination and expertise of those involved in the business operations and management of the company ("About Us | Learn More | Knights Construction Group"). All the company's stakeholders are motivated by the challenge always to meet customer's expectations through an excellent delivery system. Through the adoption of a forward-thinking approach, Knights Construction Group has partnered with various local educational institutions to offer capable young individuals with a chance to understand and experience the fulfilling careers and professions within the construction industry ("About Us | Learn More | Knights Construction Group").


Knights Construction Group Structure


Knights Construction Group Structure


Main Consumers and Construction Services


The main consumers include those looking to diversify or expand their business activities. The company can be described as a multi-discipline contactor that operates nationwide. The organization consists of six divisions; construction, design and build, concrete flooring, utilities, property development and agriculture. Knight construction works collaboratively with consumers to deliver high-quality construction services across a wide range of sectors. Knights Construction Group offers a wide range of construction services to its customers and the market and focuses on delivering quality commercial, industrial and agricultural projects.


Optimizing Performance and Utilizing Best Practices


Knights Construction Group optimizes its performance by combining the best practices, professional workforce and using the latest machinery to ensure that clients get the best and high-level service. There are multiple projects completed throughout the United Kingdom, featuring an ever increasing client base, who demand quality and precision. For that reason, the six divisions of Knights Construction Group are structured and designed to deliver efficient and precise work at the required standard. The company utilizes a wide array of techniques and the best practices in the construction industry to guarantee that the client is satisfied with standard services.


External Factors


External Factors


Economic Forces


Economic forces have a major impact on Knights Construction Group business operations because they affect the demand and supply patterns. Knights Construction Group should keep a record of all the relevant economic indicators and monitor them regularly. For instance, income shows consumers' ability to spend on the products and services offered by Knights Construction Group. The company should not make generalizations because customer's tendency to spend are also affected by cultural factors.


New Technologies


New technologies in the construction industry could affect Knights Construction Group operations and how it serves its customers. The company should work towards ensuring that it has the latest technological innovations to remain relevant in the competitive market.


Social-Cultural Factors


Social-cultural factors influence and determine what products or services people in a particular region are willing to pay and when to purchase. Social change is a complex variable that managers are required to forecast, influence and integrate into a marketing niche.


Legal and Demographic Factors


Various legal requirements govern the construction industry. Therefore, the political-legal environment directly influences how Knights Construction Group conducts its construction operations. Another external factor that affects Knights Construction Group's activities is demographic factors. Demographics in the construction industry are imprinted because people constitute the market.


Culture Identification


Culture Identification


Market Culture


Knights Construction Group assumes a market culture because it is a result-based corporate. The company emphasizes the need to finish a customer's work and to make sure that the services delivered are perfect. The management has a competitive attitude and focuses on realizing the set goals and objectives. The reputation and success of the business are the most important when executing and interacting with clients. The market culture aspect of Knights Construction Group is evident from the aggressive competition in the construction industry and how it focuses on customer satisfaction.


Performance and Organizational Culture


Knights Construction Group performance is a multi-dimensional phenomenon. Employee morale is affected by organizational culture. If an organization assumes a culture that encourages, focuses on motivating employees and supports a collaborative environment, then the workforce is set to be more productive. Organizational culture determines adaptability capabilities. An organization can remain productive if it can quickly react and adapt to any market conditions. Engaging employees in the decision-making process and promoting self-focused work activity can help the company achieve adaptability status.


HR Activities Supporting the Organization's Strategy


Three HR activities that support the organization's strategy


Employee Sponsorship and Organizational Culture


The HR has the tools, skills and capabilities to support the organization in realizing its objectives and strategy (Zadeh 20). As an employee sponsor of Knights Construction Group, the HR plays a significant role in organizational success through his or her knowledge concerning the workforce. The advocacy attributes and function of the HR account for expertise on how to develop and maintain a work environment through which people who choose to be motivated and contributing. The HR professional in the company helps in maintaining an organizational culture in which the workforce is competent, concerned and committed to serving customers (Zadeh 20).


Change Management and Strategic Planning


Knights Construction Group HR fosters change through constant evaluation of the company's effectiveness. HR professional supports the organization's strategy by associating change with the strategic needs of the business, which minimizes employee dissatisfaction and opposition to change. For instance, when the company introduced new technological innovation to facilitate services delivery in the construction sites, the HR personnel was able to execute the change strategy and to maintain employee engagement and commitment.


Recruitment and Learning & Development


Strategic planning is an effective approach through which an HR manager guarantees his or her viability and ability to contribute and support the organization's strategy (Nankervis et al). Knights Construction Group HR manager contributed to the development and achievement of the business plan and goals. Strategic partnership and planning directly influence employee development and succession planning. The human resources department at Knights Construction Group aligns with the business objectives, therefore becoming a strategic contributor to business success.


HR Supporting Line Managers and Staff


HR Support line managers and Staff


Recruitment and Orientation


The human resource manager of Knights Construction Group presides over recruitment activities, through which they support to line managers and their staff. Recruitment refers to the process of selecting and apportioning suitable candidates for jobs in the company in a short period and cost-effectively. The process involves analyzing the job requirements, screening, and selection of candidates, hiring and orienting the new employees to the organization. Recruitment is considered a critical activity for the HR function, line managers and other departments within the company.


Learning and Development


Learning and development approaches reflect workforce capabilities, skills or competencies and how these could be enhanced to guarantee successful organization operations (Rafiei, & Fereshte 35). Knights Construction Group HR is responsible for developing and shaping the attitude and skills that would support the company in its evolution. HR ensures that all the employees attend training and development sessions, and gain tangible skills that they could utilize in their various workstations to help the construction company meet its clients' needs. The company gains competitive advantage and can adapt to the economic conditions within the construction industry through training and development strategies developed by the HR targeting the employees (Rafiei, & Fereshte 35).


Communication and Leadership


Knights Construction Group communication involves all the channels and forms of communications among employees and staff. There is a strong relationship between the various levels of communication at Knights Construction Group and job performance and satisfaction. Organizational communication could take place either horizontally, upwards, or downwards. Concerning communication at Knights Construction Group, the HR bridges the gap between the management and direct employees through communication.

Work Cited


"About Us | Learn More | Knights Construction Group". Knights Construction Group, 2018, https://www.knightsconstructiongroup.co.uk/about-us/. Accessed 4 Dec 2018.


Nankervis, Alan R., et al. Human resource management: strategy and practice. Cengage AU, 2016.


Rafiei, Nafiseh, and Fereshte Davari. "The Role of Human Resources Management on Enhancing the Teaching Skills of Faculty Members." Materia socio-medica


27.1 (2015): 35.


Zadeh, Mashallah. "HR Strategy and Its aligning with organizational strategy and human capabilities." Iranian Journal of Management Studies 2.2 (2009): 5-29.

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