Influencing the Machine

Gladstone's book Influencing the Machine


Gladstone’s book Influencing the Machine is majorly grounded in the entanglements of the contemporary media, the major issues discussed in the book comprise bias, Objectivity misinformation, ethos and great concentration on war reporting (Oppegaard & Brett,193) She tries to level out the history of mass media, how it operates and the probable aspects its future might insure raked with compelling confidential remarks and humorous descriptions. Gladstone addresses assertions about the mass media that propose invasive tool of evil and is intuitively guiding all of our behavior. She refutes such claims and proposes a more limited effects approach, one in which the reflection that the mass media holds to the society is buckled. She argues that there is so much hurling of the media and in-depth misrepresentation that Gladstone writes, "we cannot tell where an image begins or ends."


Furthermore, Gladstone majorly focuses on these because issues because mass media has been depicted as being generally widespread with stratagem theories and therefore demands are labeled against them that their powers be repressed( Tausk & Victor,530). The public generally has little or no faith in the journalist's reason being that the media are generally attention seekers and want to be popular therefore making them indulge in unethical acts. The arguments in the book are classic, presented in convincing and easily digestible manner. Some lessons directed at media consumers, at their willingness to accept a certain level of bias and others too are for journalists to remain vigilant in their work. The arguments are effective in that they contain the claims, reasons, evidence and probable assumptions which are the fundamental elements of an argument.

Works Cited


Oppegaard, Brett. "A Review of “The Influencing Machine: Brooke Gladstone on the Media” Brooke Gladstone and Josh Neufeld (illustrator) 192 pages New York, New York: Norton• 2011    $16.95." (2012): 192-194.


Tausk, Victor. "On the origin of the “influencing machine” in schizophrenia." The            Psychoanalytic Quarterly 2.3-4 (1933): 519-556.

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