Understanding and Knowing Your Audience
Regardless of whether you are presenting to a gathering of 20 or a 200 people, there are several things you can to do ahead of time to guarantee that your presentation accomplishes the anticipated purpose. The most critical is to understand and know your audience. To connect with the audience, you have to know why your theme is vital to them (Chapman). There are three useful methods that an individual can use to find out the characteristics of his or her audience.
Research in Advance
First, do a research in advance. Before the event or meeting, it is advisable to speak to other people and discover the level of information the audience has on the theme of the discussion. Get some information about the audience's desires and also their demographics (Siddons). In the event that you are presenting at a cultural event, research about the even on various platforms and acclimate yourself with the mission of the event and its attendees.
Call and Response Technique
Secondly, using a "Call and Response Technique" can be very successful. This technique can be applied at the beginning of the talk. Create questions toward the beginning designed for finding out about the audience. Discover how much experience they have with the subject and change the speech to fit in (Chapman). Using this technique, you can likewise check the mood of your audience. If your audience is by all accounts in a carefree spirit, you can apply humor to maintain their interest.
Greeting at the Door
Last but not least, greeting them at the door is another essential method. If you are unable to know more about the audience before, you'll need to adjust and reinvent your discussion based on information you gather at the start of the event (Siddons). If conceivable, the speaker greats individuals at the door and makes inquiries to find out their knowledge level and expectations.
Tailoring Your Discussion
In conclusion, when you find out about the characteristics and desires of your audience, you'll have the capacity to tailor your discussion to make it additionally attractive. Your audience will be locked in and satisfied, and you will enthusiastically acknowledge their applause toward the end. However, this can only be accomplished through the methods discussed above.
Works Cited
Chapman, Jennifer. "Knowing Your Audience." Oxford Handbooks Online, 2011.
Siddons, Suzy. The Complete Presentation Skills Handbook: How to Understand and Reach Your Audience for Maximum Impact and Success. Kogan Page, 2008.
