The Garnier Fructis Shampoo
The Garnier Fructis Shampoo is one of the largest and popular shampoo product in the American market. Fructis advertisement tends to appeal to its target audience who are women, by addressing concerns about beauty. The advertisement has a message promoting the idea of beauty which emphasizes confidence and strength. Furthermore, the words “Sleek & Shine” are written in bold to pass a message to the target audience since women like using these words when describing their dream hair. The advertisement uses facts that support its effectiveness. For instance, “with nutritive fruit to leave your hair five times stronger and four times smoother.” women with damaged and frizzy hair are the targeted audience (Woodward-Smith, and Eynullaeva 122).
The commercial with strong emotional appeal
The commercial has graphics with a strong emotional appeal to the target audience. The advertisement has an image of a long-haired model like most of the American beauty products commercials. The model is portrayed with perfect qualities that define beauty in the society. When other women see the model in this commercial, they become insecure about their beauty and begin to imagine that Fructis Shampoo can help them become beautiful like the model. Besides, the advertisement also appeals to the logic of the target audience. For instance, the commercial has included some facts to convince women logically that the product contains a nutritive micro-beads new formula that is capable of promoting the smoothness and strength of their hair (Woodward-Smith, and Eynullaeva 127).
The effective and credible commercial
This commercial is effective in accomplishing its aim of convincing the target audience to buy the product since it has the qualities of an effective advertisement. Moreover, the layout is credible since the model in the picture has a beautiful and desirable hair, and the facts on the ad support the claim of the product about making the hair stronger and smoother. Additionally, the written word and the picture has a complementary relationship promoting the credibility of the commercial. The picture of a beautiful girl tends to complement the facts used. This complementary relationship affects the persuasiveness of the ad to its audience. Therefore, this advertisement is effective and credible.
Works Cited
Woodward-Smith, Elizabeth, and Ekaterina Eynullaeva. "A cross-cultural study of the translation and adaptation of advertisements for beauty products." Perspectives: Studies in Translatology 17.2 (2009): 121-136.
