From the table, it can be noted that fifteen out of twenty-five orders were successfully shipped on schedule. This would represent about 60% of the customer satisfaction. The degree of customer service provided at Kayaks is established on the order fill rates. Through this Kayaks will ensure that the demands of all their customers are met from the type of stock they have to maintain a continuous flow of orders, representing a fraction of the customers that have been satisfied. Their order fill rate is applied from a field or central warehouse present in the system.
The Kayaks Incorporated only sell directly to the retail outlets and boat dealers, and not their customers (Schmitt, 2000). Since this is the way in which Kayaks operates and serves its customers, Kayaks has developed sufficient lead times to deliver their orders. Therefore, it is correct to acknowledge that this method of calculating customer service level is relevant to Kayaks Incorporated. Their kind of approach is good for an organization that picks order rates.
The Kayaks Incorporated can also use other methods to measure the customer service level. The first one is that they can receive customer feedback through the help of third-party agencies. This affected my analysis in the manner by which I was able to save enough time since there is an extension team present to help.
My report to Aeesha Grant is that Kayaks Incorporated has customer service level that is provided in a competent manner enough to handle their customers. Kayaks mostly use the order fill rates which ensure that the demands of all their customers are used and that a continuous flow of orders is maintained (Reid and Sanders, 2016). Also, by selling directly to the retailers, there has been a development of sufficient lead times so that they deliver their orders in time. Consequently, the customer service level used in Kayaks Incorporated is one that can help in the improvement of the organization’s operations.
Reference
Reid, R. D. " Sanders, N. R. (2016). Operations management (6th ed.). Hoboken, NJ: John Wiley " Sons, Inc
Schmitt, B. H. (2000). Experiential marketing: How to get customers to sense, feel, think, act, relate. Simon and Schuster.
