In telecommunication contest, cord cutting is the process of stopping satellite or cable television service as well as getting rid of landline phones. In this regard, cord cutters drop cable and satellite services in favor of options that seem to be less expensive such as internet televisions. Similarly, those cord cutters who drop their landline phones usually depend on the cellular or voice over IP service. In this case the main purpose of the practice is to make it cost effective. Moreover, some individuals may drop the cable or satellite TV due to dissatisfaction with the service provision (Adhikari, 2012).
Over-the-air TV
refers to a high definition television broadcast that come from the local television station in a given geographical location. This type of broadcast is more convenient as it requires one to have a TV set and an antenna to enjoy the services. On the other hand streaming is an audio or video content that is sent in a compressed form over the internet that enables one to play it without necessarily downloading it.
Contributing factors of cord cutting
The phenomenon of cord cutting concerns those spanking watching behaviors that encourage certain viewers to cut their cable cord. In this case they go seeking for the alternative ways of accessing television contents for instance, free over the air television, over-the-top television service providers and less or more legal online platforms that can enable them to stream as well as downloading a personalized television menu. In this context, the user's attempts to avoid the already established television system and the legal norms that are constraining their television viewing experience. On the other hand, television industry tries to stop this outflow and hold its probable disrupting effects. Surprisingly, the phenomenon has emerged in the middle of our digital convergent civilization. As a result, it can be well thought-out as a symptomatic of today's redefinition of TV and the comparative move in viewers practices (Borges, 2010).
Development of technology in the region of cloud computing as well as mobile connectivity has enabled the internet to progressively deliver universal and collaborative pervasive access to data and content (Adhikari, 2012). This significant improvement has resulted to great effectiveness, novelty and important decrease of the ecological footmark by employing dematerialization of ingesting by means of possible transformations in the communal scenery and economic development thus leading to the increasing cord cutting trend (Borges, 2010). Nevertheless, the present legalized and economic situation in Europe is leading to splitting of the access in mobile and internet content laterally within national boundaries, expressively influencing the advantages that may perhaps be derivative from the digital sole market by Europeans and averting Europe from associating its relative benefit on the international information and communication technology market. Software information is streaming media which is transmitted in a stream of packs inferred and concentrated in actual interval by the use of software as the packet thrash out. Steadiness of broadcast while the content is still being checked and the nonexistence of perpetual transmission of information to the operator of computing application comprise distinguishing characteristics of streaming (Borges, 2010).
Netflix
was established in 1997 in Scotts Valley California by Mark Randolph and Reed Hastings. In the year 2016, Netflix and the subscription-based streaming broadcasting revealed that its services would be accessible internationally (Adhikari, 2012). Netflix is now noticed in all regions around the globe. This was regarded as "birth of a new international television network" by Reed Hastings who is the co-founder and principal manager of Netflix. Media streaming is thriving worldwide and it was necessary to extend development deeper into what Netflix is and its impact on the globe. Traditionally someone would transfer a folder onto your computer and simply be able to watch it when the transfer has ended. When streaming, the folder will download in the contextual while playing, therefore there's certainly no delay. Since the adoption of Netflix streaming media service, there has been a great effect on culture and the way in which individual's outlook TV set today (Borges, 2010). On the affirmative side, it has enabled customers to be superfluously sanctioned. Individuals these days have a choice in what they watch and when to watch it. Outdated media such as TV nets has disreputably existed as corporations that command what people watch with no feedback from the people who watch. Netflix innovative approval structure and other same streaming facilities, subscribers are now able to obtain content developed on their personal and exclusive comforts (Adhikari, 2012).
Drawbacks of streaming
In spite of all the benefits of streaming, it also has some drawbacks. The first disadvantage of streaming is, not all the programs are available on streaming (Adhikari, 2012). The second drawback of streaming is that there are still ads which may take quite some time. The third disadvantage of streaming is that, it requires internet data provider caps. The concept of media streaming can be well explained by the theory of streaming double refraction as well as theory of streaming potential. The winds of revolution are wafting for the cable and satellite business and are all occurring much faster. According to statistics, the drift of using the discarded cable is going to reduce in the next ten years. Distribution is going to slow down massively and transform into streaming services (Borges, 20110).
The future of television viewing
There will be introduction of new technologies such as new sound codes will need a lot of work and transformations that will meet the required principles. An out-of-date system will not subsist as the most corporate way to watch television in ten years from now. The rational conclusion to all this is that clienteles should purchase content straight from the organization that holds the rights, then use a Chrome cast to stream on demand. That's the worst news for prevailing pay television business, which would see its responsibility as supplying middleman totally removed. This will also result in subscription rates going down.
References
Adhikari, V. K., Guo, Y., Hao, F., Varvello, M., Hilt, V., Steiner, M., " Zhang, Z. L. (2012, March). Unreeling netflix: Understanding and improving multi-cdn movie delivery. In INFOCOM, 2012 Proceedings IEEE (pp. 1620-1628). IEEE.
Borges, V. C., Curado, M., " Monteiro, E. (2011). The impact of interference-aware routing metrics on video streaming in Wireless Mesh Networks. Ad Hoc Networks, 9(4), 652-661.
