Guadalupe Handmade Burritos is a Mexican fast food restaurant that has made a great name amongst its customer’s for the quality of food service it offers. It is located at Burnaby Mountain, at Simon Fraser University. The restaurant has been running for over two decades, a period in which it has continuously evolved in terms of its food service. Its business strategy is based on recipe preparation. They are prepared on-site rather than transported from elsewhere, making all its deliveries clean and fresh. Its products and service are refreshments such as soda, tea and juices. On its meals it offers burritos and tacos based on the customer’s liking, based on chicken meant, beef or pork.
Motivation for Selecting the Business
Guadalupe is situated within Simon Fraser University, making it a very convenient location for students. Not only is it easy to reach but some students claim that this is their favorite place to eat on campus when they are not able to pack a meal. It provides a quick access for food but also at a good quality. The beef is always well cooked and tasty, making it a delicacy for its customers. They also give the services at an affordable cost, taking into consideration that most of their buyers are just students. Their strategy has ensured that they gain consistent sales due to the cheap cost, giving them a constant traffic. Furthermore, students have always stated the service given is very satisfactory which has a created a good rapport for the place. They have a tendency to refer to people by name especially loyal customers, which has created a good connection with their market.
Date business contacted/visited
Feb 02, 2018
