An American company that works in the fashion sector is called Coach Company. The business asserts that its dominant position in the market has given it a considerable competitive advantage. Women's purses are available from Coach Inc. along with other pricey accessories. The company has been able to grow in the fashion industry because of the clearly defined business level and corporate level strategies it uses. The business level strategic goal of Coach Inc. focuses on product innovation and distinction, and it has significantly helped the company achieve high sales. Unquestionably, the firm has made significant investments in its powerful brand identity. Undisputedly, the brand image maintains a competitive edge together with making the company claim territories not only in the local markets but also globally. For this reason, Coach Inc. is depicted to be one of the key players in the fashion industry and particularly in handbag selling. The company's strategy to revolutionize its products and deliver superior products leads to great fashion trends that are rich in differentiation.
Keywords: Coach Inc., Competition, Business-level, Corporate-Level, Michael Kors
Coach Inc. Business-Level and Cooperate-Level Strategies
Coach Inc. enacts business and corporate level strategic goals which enable it to compete in the market while at the same time maintaining its market share. Innovations and product differentiation attest to the luxury and durability of its products. The long term goals have been achieved through the excellent brand name which elucidates to be the primary instrumental factor behind the exceptional defined position in the international market. However, a major impediment to achieving its strategic objectives arises from the stiff competition that is evident in the industry. Coach's main business competitors are Michael Kors, Burberry, Gucci, Polo, and Armani. Notably, the organization's spirit of maintaining differentiated products which are offered at an affordable price has placed the company at the center of consumer demands, and therefore made it outperform some of its competitors.
References
Coach Inc. (2015). Sustainability Report. Coach. New York. Retrieved on September 1, 2017, from http://world.coach.com/
Dana Lemon and Gavin Tony. (2006). Caoch Inc.: Intro to E-Marketing. Retrieved on September 1, 2017, from http://ecom.umfk.maine.edu/danalemon.pdf
Payam Darian, David Frankel, Wilson Guo, Ping Ning, Michael Schwartzberg, Yaron Talmor, Kevin Zobre. (2017). Michael Kors and Coach Comprehensive Case Analysis. Retrieved on September 1, 2017, from http://raw.rutgers.edu/docs/Professional%20Accounting/Kors%20and%20Coach%20Presentation.pdf
Reference for Business. (2013). Coach, Inc. – Company Profile, Information, Business Description, History, Background Information on Coach, Inc. New York, New York 10001 U.S.A. Retrieved on September 1, 2017, from http://www.referenceforbusiness.com/history2/18/Coach-Inc.html
