Building Personal Brand within the Social Media Landscape

The speaker discusses personal branding in the context of social media, and claims that certain elements must be present for it to be successful. He stresses the importance of exercising patience in one's actions in order to obtain the desired outcome. Maintaining success while advancing to greater success also requires patience. Since it is very difficult to perform something you despise and achieve or advance in it, passion is also necessary for someone to do something with the purpose of succeeding and progressing. Making time for what a person has to achieve is also important and this is accompanied by hard work. Networkingcannot be left out because at the end of the day nobody can succeed alone as we all need someone to walk with us through the pathto success. Networking is also a platform for building a personal brand so as to get people to look at your brands on online platform. Connecting through words to the people whom the product is intended to via the social media platform is key. When building a brand on a social media platform it is advisable to use all the available platforms (GaryVaynerchuck).



The presentation by Gary Vaynerchuck relates to marketing in the following ways:

The presentation revolves around building a personal brand in the social media landscape and this is like marketing a brand. Just like marketing is a way of communication between a person and their customers with the aim of selling so is the idea of building a brand on the social media landscape. customers might interact with brands for several reason including promotions, discounts,information or sharing feedback .In this case it is imperative tokeepthe customers hooked for instance by providing room for them to voice their sentiments about the products so that they feel that they contribute to the improvement of the brand. Rewards and incentives can also contribute positive to the brand (Knutsen).

Creating engagements and exposure for the benefit of the brand requires real timeconversations. Users of this platform require fast responses especially when it is a complaint that has been made. In this light it isadvisable to have listening devices that track conversations and pick up issues and consequently respond accordingly as fast as the user would want, appreciate and ultimately satisfied (Knutsen).This is a way of showing customers that they matter and are valued by the brand and at the same time builds their loyalty.

Social media provides the owner of the brand with the power of greater content control of what is getting out and how much of it and it takes little work for a brand to have a viral profile and the power of reaching the audience is quite extraordinary as one is able to tell their audience exactly what they need and want to hear. Building trust through direct contact is important especially when establishing a brand and more so brand owner or producers can reach their audience in real time by live streaming options available in social media (Huntly).This shows commitment by the brand for taking time to give a visual perspective of the brand through live streaming.

Establishing a brand via social media also build a reputation for it as it gives it the opportunity to seize the lead as social media provides a brand with opportunities to improve their perceptions by engagingconsumers. Viathese channelsbrands are able to attend to consumers’ needs and complaints with the speed of lightening. Keen attention is needed on generating quality content as consumers not only want to buy but also have an experience that will make them want to come back (Carranza).

While it is difficult to know how social media will evolve it is quite clear that it doesso rapidly and in orderfor brands to enhancetheir performance any way it is important to take favorable measures like live streaming as authentic motion builds the brand loyalty. Popularity around live streaming has amplified the degree and extent to which clear and authentic messages are shared. Adopting new metric measures by embracing testing and experimentation enables one to weed out the things that do not work for their brand. Further, integrating direct sales to the social media platform can make shaping easier and shorter (Knutsen).

In summarysocial mediabranding is hard work andcannot not survive on auto pilot and the following can be drawn from discussion above:

Social media needs constant managing and monitoring as people around the world are constantly on social media platforms all the time.

Users of the platform need to be engaged in conversations that are going on concerning a brand in order to have positive reflection of a brand.

Users need responses to issues concerning a brand as soon as they are voiced and this is important as it may influence their decision to buy or share about the brand using social media.

Social media is evolving by the day and building a brand in this platform requires a person to keep tabs of the new trends and developments in the platform.

The ideal of building a brand on a social media landscape can be used in my own career in terms of blogging about the products that I have and how useful they can be to the intended audience. Iwill also ensure that I hyperlink all of my social media platforms so that I can be able to generate greater traffic from myfollowers. The same idea can be used to form a web storeso as to make users aware of the products and their prices, how long it takes to deliver a requested product and what amount is required without having to make a trip to the physical address of the brands place of business.

In conclusion it is safe to say that when taking upon the task establish a brand via social media, one must be very familiar with the platform .This enables a person to know how to keep customers engage and showing them that the brand is about taking care of their need that the brand was intended for. Keeping them involved in developing the brand and just being authentic and tending to customers when they require such attention.











Works Cited

Carranza, Antony. Social Media Today . 28 March 2015. 16 April 2017 .

Huntly, Candice. Meltwater. 10 April 2017. 16 April 2017 .

Knutsen, Kelli. Fleishman Hillard. 25 January 2017. 16 April 2017 .

Vaynerchuck, Gary. Ted Ideas Worth Spreading. 2008. 16 April 2017 .