It was interesting for me to find out that the company’s project leader is chosen based on the ability to work with groups and not academic or other qualifications. According to Fabrica Inconformistae (2018), the five mantras that keep the company in competition are: having single conversation at a time to allow for a fruitful engagement of ideas, promotion of ideas that would be considered as wild by other companies, ensuring that committee members stay focused on the topic of discussion during meetings, understanding, and building on the ideas of colleagues and others for the benefit of the company and choosing to avoid judgment to set everyone free to be innovative in the company. It is even more fascinating to note that the five primary motivation points mentioned above form the company’s culture and the Chief Executive Officer and other leaders do not have to keep reminding employees about them.
The discussion pointing out that IDEO's uniqueness comes from the employees is correct in my opinion. The discussion of the mantras concurs that the company encourages wild ideas and nonjudgmental cooperation among employees. Besides, the discussion highlights not being stiff and having team trials as mantras, but the two should form part of the wild innovation. Moreover, it was interesting to learn that if one can come up with a unique design, it would be wild only if he or she can be free and experiment on it.
Work Cited
“IDEO Shopping Cart Project.” YouTube, uploaded by Fabrica Inconformistae, 5 July 2014, https://www.youtube.com/watch?v=hUCYt4vz3JU
