Advertisement in Facebook

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Facebook ads is the practice of advertising on social medial for making money. It’s an example of what is called “paid social”. Paid social helps the users to find business that are based on their interest and goal in the ways that they behave online rather than in the paid search which helps businesses only to find new customers through keywords.
My Claim
I claim that doing adds on Facebook is better than any other platform. This is because Facebook aids new customers to find you.
Importance
Facebook has lot of users that are always logged in for fun and leisure and thus can give more likes to the ads. Through Facebook one can limit the audience of the ads since it has demographic and geo focus. In other words, it enables “specific niche audiences” (Shih, 2009). By getting people’s attention, increasing awareness and engaging with your audience, you can get new leads and customers who become invested in and loyal to your brand. What more, those customers may have otherwise gone to your competitors instead.
Reason why doing ad on Facebook is the best
Reason 1
1) Ease of use
Facebook ads interface is surprisingly simple. This is largely because Facebook advertising is built around audience demographics, which are a predefined set of attributes, rather than keywords, which are potentially endless. Facebook’s ad interface also allows you to reach other platforms such as Instagram and third party sites. You can easily upload videos or create ads with multiple images. Facebook’s mobile app for advertisers is surprisingly good and allows you to make quick edits to your campaigns on the fly
Counter Argument
Facebook only allows you to upload images in sizes that fit its platform’s strict format. Also, your image cannot have more than 20% of its area covered with text or your ad will not be approved. Headlines and text must confirm to Facebook’s standard format.
Rebuttal arguments
Facebook is a worldwide social media platform and that means that by it ensuring that all headlines and text conform to Facebook standard format is just to try to carter for everyone that uses it. Currently, Facebook is undergoing some changes to ensure that it increases its capacity to capture more and more information those who wants to use it as ads platform
Reason 2
Demographic
Facebook having tons of demographic information on each user is an added advantage since one is able to focus specific age groups, gender education, marital status, geo areas, interests among others (Haucap, 2014). Facebook also has a feature that allows you to upload the email addresses of past purchasers called lookalike audiences. This, in turn, will scan Facebook’s database for the unifying characteristics of your audience and look for other potential users that will match with them.
Counter- Argument
There is absolutely no way to contact Facebook by phone. Any issue you might have will require submitting an email through a standard form, to which you may or may not receive a reply.
Rebuttal Argument
Even though email is the only means to reach Facebook for any emergencies that arises, it is also known and confirmed that Facebook is always faster in giving back the feedback to those involved.
Reason 3
Data Analysis
Furthermore, Ads in Facebook are proved to be very active in constructing brand recognition especially through brand related groups (Chu 2011). Further, even when users don’t like your business or click on your ad, through side vision they still subconsciously record the name of your brand. This is because the user may react to the brands more favourably when they see it in some other context, even if they just skimmed over your ad without engaging with it consciously. This is a reason as to why a person using Facebook ad to advertise should keep messaging in his/her ads informative and positive.
Counter Argument
What Facebook calls traffic is not even close to it. Facebook cause a click to our side. Essentially we see a large proportion – like 50% or more – of clicks unaccounted for, leaving people feeling a little bit skeptical of Facebook’s reporting.
Rebuttal argument
It has been indicated through research that subconscious recognition functions. This is because the user may react to the brands more favourably when they see it in some other context, even if they just skimmed over your ad without engaging with it consciously. This is a reason as to why a person using Facebook ad to advertise should keep messaging in his/her ads informative and positive
Connection
Facebook has proven a more cost effective way to drive new traffic for our business. While there is no definitive across the board answer as to which is right for your brand, my impression is the Facebook is better suited to brands like ours, who are able to arouse interest with compelling lifestyle images or a catchy and novel value proposition. If you have a very strong content strategy and are publishing regularly around your products, you might also find that Facebook is a good way to build relationships by promoting your content – this is not something we have invested much in, but I have seen other brands very successful with this approach
Conclusion
Facebook ads interface is surprisingly simple. This is largely because facebook advertising is built around audience demographics, which are a predefined set of attributes, rather than keywords, which are potentially endless. Facebook having tons of demographic information on each user is an added advantage since one is able to focus specific age groups, gender education, marital status, geo areas, interests among others. Furthermore, Ads in Facebook are proved to be very active in constructing brand recognition.

References
Chu, S. (2011). “Viral advertising in social media: Participation in Facebook groups and responses among college-aged users.” Journal of interactive advertising 12.1 30-43.
Haucap, J. and Ulrich H. (2014). “Google, Facebook, Amazon, eBay: Is the Internet driving competition or market monopolization?.” International Economics and Economic Policy 11.1-2 49-61.
Shih, C. (2009). “The facebook era.” Tapping Online Social Networks to Build Better Products, Reach.

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