The venture of growth

The key ideas crucial for Wonder Curls' success in connecting with both her current and potential customers have been evaluated in the report (new market). Two key strategies—new market and e-commerce—are the cornerstones of the organization's success plan and will be put into practice. The new market segment made up of bearded guys is one to which Wonder Curl is dedicated. The percentage of men who do not shave at all is at 20%, and this group of men with facial hair has progressively increased over the previous five years. Reaching out to this new market is therefore encouraging for Wonder Curl's growth since millennials are increasingly viewing the beard trend as appealing, and this ironically influences the older generation to follow the trend. With this prior information, Wonderland is determined to reach out to the new market through employing the strategy of E-commerce. Since a considerable number of millennials are active online, E-commerce will be the superb marketing or advertisement strategy to reach out to them. E-commerce is the most reasonable strategy for marketing in most modern business, and Wonder Curl is no different. Since millennials are the key determinants of the future economy, and they spend most of their time online, focusing more on the online advertisement will increase sales.

There is the need to note that E-commerce is not merely applicable to new markets as the strategy is also fruitful in reaching out to more and more current target market (females). Other than the new market that comprises of males with facial hair, females make up the greatest part of Wonder Curl’s target market. Application of E-commerce on the existing target market is promising as they (females) are active online as well. In conclusion, there is the need to note that Wonder Curl cannot thrive in the new markets without application of E-commerce strategy.