The exploitation of new ideas and technology improves the process of a company through manufacturing improved quality products and services to the market and maximises the profit of an organisation. For instance, use of virtual reality can help companies to understand better and predict the need of its customer and use the available information to manufacture the more powerful product and experiences. Use of Virtual reality technology is not is not just for gaming and entertaining but also for helping industries in selling and designing of its product. Any process that can be carried out in business ranges from finance, human resources marketing and production of good and services can be simulated in virtual reality. Use of Virtual reality in healthcare industries, for instance, Calvary Private hospital in Australia can impact the hospital in a more positive way ratio to its negativity and therefore increase its profit in a higher rate than before.
Impacts of Virtual reality in Calvary Private hospital
Virtual reality in Calvary Private hospital can increase more great hands-on experience in medical education. In this case, medical education will provide scholars and postgraduate trainees with real-life, hands-on knowledge while still taking care of patient wellbeing at the front. VR can impact instructor development through tool stimulation such as a mechanical model. Further, during medical training, the trainee anxiety can be reduced, and their experience increased through virtual setting. Students who choose to expand their medicine course experience in Calvary Private Hospital will gain an opportunity to use suitable health literateness language and designate test and procedures, illness, and develop critical quality through the use of VR. Student’s will be offered an array of slightly hostile methods which can minimise patient’s complication with simulation practice.
Implementation of VR in Calvary Private hospital will help the doctors with the ability to use the interactive experience to lessen the pain of patient (Slater and Sanchez-Vives 2016, p.74). In this case, the probability of VR to increase patient relaxation, treatment, and assessment of post-traumatic stress disorder (PTSD) is high. PTSD patients can be permitted to relive the trauma by inducing them into events to assist them to process the emotion associated with the use of VR. Consequently, VR game is used for the patients via an underwater physical therapy to help multiple sclerosis patients with balance.
Patients prone to seizures cannot use the new technology since it can invoke a response. Consequently, use of VR for too long can lead to disorientation and dizziness and also make one to forget about the little object that might cause them to fall over or wack a hand against a ceiling fan. In this case, trainees and doctors especially those prone to motion sickness and vertigo are limited in to use VR.
How Calvary Private Hospital will benefit from the use of VR
More imaging medical detail
Through the use of VR, Calvary Private Hospital will be impacted into the new world of medical imaging through Echo Pixel’s True 3D system that renders standards ultrasound, MRI images in 3D forms, and CT scan. The models will be detailed in a way that they will provide physicians with a more systematic understanding of patients’ disease structure. In this case, doctors will be able to give out better results for patients in less time.
Improves patient education
Implemented VR in Calvary Public Hospital, will help patients to cover many areas from learning about treatment and medication to understand test and measures. In this case, the VR will take the journey to educate patients on what is included in the clinical trial and convey it as a collaborative experience rather than something that is in passive subjects (Bar-Zeev and Lewis, 2016 p. 292). Consequently, it will decrease interruption and provide visualisations that can promote a better understanding of the study.
Insight on the opportunities and challenges to the customers, employees, and suppliers in the business that this specific technological change brings.
Insight on the opportunities
Customers
Change in virtual reality will help consumers make decisions about where to travel and what to buy. Additionally, both customer and customer service arrive at a solution much faster than ever possible. For instance, patient’s will know when to see the doctor face to face and when to consult them through the use of VR.
Employees
Virtual reality technology has enabled the employee to deal with a real-world problem beyond the perspective of theory on paper (Tussyadiah, Wang, Jung and Tom 2018, p.132). This immersive tactic has assisted them to feel more engaged, ultimately accelerating the learning process. Furthermore, employees are addressed in multiple styles of learning and potential sensory overload.
Suppliers
Change in virtual reality will help suppliers to deliver good and services to the customers. Suppliers will know the area and location of the store, market or industry where product and service are supplied (Wexelblat 2014). For instance, the supply of medicine to Calvary Private Hospital, in this case, the supplier will know the type and the amount of medication needed in the hospital.
Challenges to consumers, employees, and suppliers.
If consumers, employees, and suppliers want to use virtual reality, he or she is supposed to consider the health implication of the technology, for instance, eye strain, dizziness, loss of awareness, disorientation. Moreover, the use of virtual reality will require critical time to embrace it since the concept of VR is overwhelming.
Potential contribution to profit and growth of business
Through an understanding of data analytical, with the use of virtual analysis businesses will be able to complete their task in a timely and efficient manner. Moreover, VR data visualization, for instance, Dataviz VR is open to the entire world (Jung, Lord, Levien, Rinaldo and Malamud, 2015, p.556). this help users to create and share custom in the three-dimensional visualization of data hence making it easy to understand data and as a result, leading to increasing bin business profit and productivity.
Conclusion
Therefore, change in virtual reality in Calvary private Hospital will boost the services provided. Patients to cover many areas from learning about treatment and medication to understand test and procedures. Additionally, physicians impacted into the new world of medical imaging through Echo Pixel’s True 3D system that renders standards ultrasound. This will attract many patients in the hospital and hence a higher profit rate.
References
Bar-Zeev, A. and Lewis, J., Microsoft Technology Licensing LLC, 2016. The automatic variable virtual focus for augmented reality displays. U.S. Patent 9,292,973.
Jung, E.K., Lord, R.W., Levien, R.A., Rinaldo Jr, J.D. and Malamud, M.A., Invention Science Fund I LLC, 2015. Virtual world reversion rights. U.S. Patent 8,977,566.
Miller, S.A., Magic Leap Inc, 2015. System and method for augmented and virtual reality. U.S. Patent 9,215,293.
Slater, M. and Sanchez-Vives, M.V., 2016. Enhancing our lives with immersive virtual reality. Frontiers in Robotics and AI, 3, p.74.
Tussyadiah, I.P., Wang, D., Jung, T.H. and tom Dieck, M.C., 2018. Virtual reality, presence, and attitude change: Empirical evidence from tourism. Tourism Management, 66, pp.140-154.
Wexelblat, A. ed., 2014. Virtual reality: applications and explorations. Academic Press.
