What would the Internet business model be appropriate for the company to follow in creating a Web site and why? The company established will offer hair services. Various internet models are available for the small business, and the objective is to help the sole proprietors accomplish growth in business (Krabec " Venegas, 2015). The most appropriate internet model for starting the business based on the services is a merchant and informative model.
In what ways can the business benefit from a Web site? What functions should it perform for the company (e.g., marketing, sales, customer support, internal communications, etc.)?
Many benefits can be derived from the business through the use of websites. The websites increase the audience coverage within a very short time. As a result, it will increase the number of clients who will demand the services. Increased demand will contribute to more revenues, which will aid in the expansion of the business.
Promotions.
In marketing the services, the website should feature the new styles in hair salon services. The use of websites helps the owner of the business to be creative and innovative and thus attracting many clients to the business (Nylén " Holmström, 2015). It also increases the visibility of the business and since a majority of people have access to the internet information sharing will be quick and thus improving performance.
Appointment bookings.
Time is limited, and some of the clients may seek organizations that allow them to book services at their convenience. As a result, the efficiency level will increase because online bookings will offer services based on the ability of the firm (Nylén " Holmström, 2015). At the same time, the clients will not be kept waiting, and this will increase the satisfaction of the customers and thus improve loyalty, with the business in the future. In the long run, it will translate to more revenues, which will aid in the growth and expansion of the business.
Recruitment procedures.
The website can help the owner of the business to recruit new stylists who will offer the required services that will be aimed at enhancing growth in the organization. Websites can attract a pool of applicants, and it is an advantage to the owner of the business because the entrepreneur will have the chance to select the best employees who will offer excellent services which meet the needs of the clients (Lim, 2018). Each organization is seeking the best employees that are quick and posses skills which will help the firm to experience growth in the long run. Using technology is crucial in the recruitment procedures if the firms intend to experience growth in the future.
Customer feedback.
The websites have a platform that allows the customers to communicate with the owner of the business based on the services received. They can also rate the business, and in case the ratings go higher the business will attract more customers. The feedback obtained is significant because it helps the owner of the business to understand the areas that need improvement and implementing measures will enhance growth in the long run (Lim, 2018). At the same time suggestions obtained help the owner to understand the perceptions of the public to the business and thus determine the right strategies that can improve performance in the long run. The feedback will also determine the future direction of the firm.
In what other ways might the company use the Internet for its benefit?
The company can use the website in developing networks by forming alliances with organizations that are offering complementary services. Some organizations specialize in the sale of air products, but they do not offer the services. Once the business develops networks, they will direct clients to each other, and this will encourage performance in the long run. The other advantage of using the website is that it will provide information to the customers based on the latest fashions and trends in the hair industry. Some customers, for example, may be looking for similar styles like celebrities and they can only know the organizations that are offering similar services through the internet.
Prepare functional specifications for the company's use of the Web and the Internet. Include links to and from other sites in your design. Prepare a list of technical specifications for implementation (e.g., what hardware and software are necessary to support your design)?
The functional specification refers to a document that is prepared by a firm, and it helps the owner to describe the service or product capabilities thus enhancing appearance with the users. The software developers develop the document. The document helps the developers to understand the functions and behaviour of websites (Nylén " Holmström, 2015). Various tools are used in the preparation of a functional specification, and they include the affinity diagrams and storyboards.
Functional specifications are necessary because they help to understand the structure, functional specification and behaviour. As a result, the designers and developers will obtain effective information that will be used in enhancing strategies of an organization (Ghezzi " Cavallo, 2018). The information that has been obtained helps the users to interact effectively with the website.
Various technological specifications are significant when implementing website design. They include the structure of the website and its presentation which is essential in enhancing the technical specification that is used in implementing the design of the website (Ghezzi " Cavallo, 2018). Other specifications may also be necessary for example, developing a particular operating system which will enhance the functions of the organizations. The processor type and the database used in developing the software are also important in accessing the website. It is essential that the owners of the business also understand that technical specification may vary based on the website that is being used and how the systems put in place have been designed.
References
Ghezzi, A., " Cavallo, A. (2018). Agile Business Model Innovation in Digital Entrepreneurship: Lean Startup Approaches. Journal Of Business Research. doi: 10.1016/j.jbusres.2018.06.013
Krabec, T., " Venegas, P. (2015). Fields: On the Visibility of Flows in Digital Business. Financial Assets And Investing, 6(3), 5-22. doi: 10.5817/fai2015-3-1
Lim, W. (2018). What will business-to-business marketers learn from neuro-marketing? Insights for business marketing practice. Journal Of Business-To-Business Marketing, 1-9. doi: 10.1080/1051712x.2018.1488915
Nylén, D., " Holmström, J. (2015). Digital innovation strategy: A framework for diagnosing and improving the digital product and service innovation. Business Horizons, 58(1), 57-67. doi: 10.1016/j.bushor.2014.09.001
