Brand connotes a name, symbol, design, term, or unique features that separate an establishment and the products from the rivals for customers to identify the actual goods of specific companies. Notably, brand is significant in the business, promotion, as and advertising.
Different merits are attached to strong brands. For instance, the customers would recognize a particular product and develop the insight of the producing companies. Usually, consumers prefer items from the well-known providers that they are familiar with. Effective branding also creates the market competitive edge. The acknowledgement of company’s variety of commodities promotes large scale buying by diverse clienteles. Having strong brands make it easy to introduce new merchandises in the market at low expenses provided there is customers loyalty. Other benefits of brand entails improved credibility and ease of acquisition. The strong brand increases the credibility of customers and the industry. In turn, companies realizes recognition, loyalty, and competitiveness.
Brand Design " USP-5 Most Desirable Brands
Jackets
The jackets of P Johnson are designed in a way that they are of light weight, brilliant softness, and comfortable. The features are meeting the AIDA design requirements (attention, interest, desire, and action). The brilliant nature of the jackets is appealing to the clients, thus capturing their attention. On the other hand, less heaviness of jackets is an exclusive merit that promote the attention and requirements of the purchasers.
Suits
P Johnson’s suits are highly preferred by the diverse clients. The designers are well-experienced artisan tailors. Customers like the suits from P Johnson’s tailoring since the makers are highly competent and located in Sartoria Carrara, a region with long-term history of success in designing value suits. In fact, the stylists use their hands to create suits while preserving the skills and traditional practices that are vital in maintaining the beauty.
Shirts
Shirts is among the powerful brands of P Johnson tailoring. People like the shirts of the company due to 20 different collar types on offer, thus a wide range of choice. For instance, one would select faux and Mother of Peal buttons that is either thick or thin. On the other hand, purchasers are free to direct whether the shirt is supposed to have forms of back pleats or without. Additionally, the handmade shirts in Neapolitan style captures the attention of buyers. The end designs either have plackets, chest pockets, or darts. The flexibility in offering a range of diversity shirts make P Johnson to be preferred by many individuals.
Brand Awareness
P Johnson initially partnered with the makers of dresses in Italy. Since Italy is well-known for tailored clothing, the company has been able to design the soft, beautiful, and elegant clothes that are well known to the customers. The current operation in Sartoria Carrara that is unique in the history of tailoring has created an awareness on the brands of P Johnson’s fashions.
Brand Image
Brand image entails the overall view of the product by customers, personality and the gratification while using a product. The clients’ attributes to the P Johnson’s apparels is unique and beautiful. The exclusiveness is being ascertained by different campaigns. For instance, the location in Sartoria Carrara in Northwest Tuscany enables the company to design distinctive suits due to well experienced artisan tailors. The company also make durable and high quality apparels including suits and jackets. The collaboration of the company with the best makers of specific products has assisted in making the purchasers to ascertain the excellence and value of the P Johnson’s attires.
Customer Profile
Several buyers of P Johnson tailoring are aged from 25-35 years. Many of the customers are professionals and well-educated who likes to be smart while on job duties. On the other hand, the clienteles comprises of young businesspersons who have got more curiosity in tailoring. Moreover, the purchasers are mature and endowed with the strong lifestyle approach.
Brand Positioning and Company Position in the Life Cycle Graph
P Johnson seeks to manufacture various apparels that meet social and economic gratification of different clienteles. For instance, company acknowledges wedding as an important occasions and a vital social life of personalities. In response, P Johnson tailoring makes wedding suits as one of the best wardrobe for a man. The company ensures that the groom and his friends appear exclusive in the actual day with natural, refined, beautiful, and elegant suits that makes the parties to be comfortable. Likewise, using handwork to develop garments assist in achieving quality and uniqueness in the phase of other rivals.
In the retail life cycle graph, P Johnson occupies the forth position, maturity stage. The phase is the largest in the life cycle where a firm determines to extend the operation in the foreign markets. Likewise, organizations would move the manufacturing facilities to other countries as a technique for reducing the production cost. Initially, the company began operating in California. However, P Johnson has traversed and extend the operation to other states especially in Europe like Germany, Belgium, Brussels, amongst others. Additionally, the business exists in Singapore, Australia, China, UK, etc.
Brand Expression
The main focus of P Johnson is to provide value alongside beautiful and soft elegant tailoring in an artisanal manner. In this essence, the company promotes elegance and clean image and making good and appealing worth varieties for the designed measure clothing. The company specializes in men’s apparels by making beautiful suits, jackets, and other knitwear that are well-fitting as well as giving joy for the customers.
Brand Extension With Brand Floris Perfumes
Work Cited
Millennium Agency. 5 Major Benefits of Strong Brand. Pew Research Center, 2018. https://www.mill.agency/creative/5-major-benefits-strong-brand/. Accessed on April 12, 2018.
P Johnson. Response From P Johnson. Pew Research Center, 2017 https://www.permanentstyle.com/2017/08/response-from-p-johnson.html. Accessed on April 12, 2018.
