Risk Assessment of Domino’s Pizza

Today's Business Tides


Today's business tides are rapidly changing, and various things must be considered when attempting to keep a corporation afloat. Doing a risk assessment is one example. 'A risk assessment is a step-by-step technique for identifying and analyzing potential hazards to a certain endeavor.' It is critical to develop a risk assessment plan before conducting a risk assessment. The first step is to identify all potential general and individual risks. The second stage entails devising a backup plan. What will happen if any of the above dangers occur? The third part includes writing down the steps to mitigate each potential risk. The focus of this risk assessment plan will be domino's pizza.


Potential Risk: Restaurant Failure


The first potential risk for any restaurant is restaurant failure. Restaurants are businesses that are largely built on reputation; even one incident, however minor, can taint a restaurant's reputation and lead to its failure. How long did the online ordering system fail? Is the application not working as well as it should, or as well as it used to? Was it a one-time thing or is it something that has been happening? Can we salvage our reputation and online clientele and if so how? The first step in mitigation is to offer a statement to let the clients know what happened and how the issue has been resolved. Use a person in authority in the IT world to validate your statement and the fact that everything has been resolved. To salvage the restaurant's reputation, we can attempt to attract completely new clientele, or we can attempt to gain back our old clientele. This can be done by having irresistible offers such as two for one giveaway's, significant discounts and gift vouchers for high amount purchases, whose orders are made using the online portal.


Potential Risk: Failure of the Management Information System


The second largest potential risk for a restaurant is failure of the Management Information System. 'Management Information Systems are passageways for information from one end to another.' (Peltier, 2005) If the MIS fails, the restaurant will have limited access to information and therefore online orders will take too long to process without showing the user that there is a problem. This may lead to failure of the pizza delivery system and delivery of incorrect orders which the company will have to mitigate by giving customer refunds. In the event that the MIS happens, there should be constant tech support availability to convey the information on the website so as to stop users from making orders that cannot be fulfilled at that time. After that, fixing of the MIS should take first priority and mitigation efforts for customers who have experienced any inconveniences due to the failure of the system should start.


Potential Risk: Liabilities Due to the Failure of Technology


The third potential risk for a restaurant is liabilities due to the failure of technology. This mostly applies to the staff but can also be applied to customers. The staff must have adequate training to make use of the technologies available to them in the correct manner so as to avoid any and all customer complaints. The staff must avoid sending erroneous messages such as messages telling the customers to come and collect their food without verifying that the order has been sent out from the kitchen. The aim of using technology is to send out the correct messages in a timely manner so as to avoid customer waiting time and long queues in the restaurant. To mitigate such issues, the staff member in question should be carefully observed to make sure that they are doing their job to the best of their abilities and complimentary gifts given to the customer.

References


Peltier, T. R. (2005). Information security risk analysis. Boca Raton: Auerbach Publications.


Restaurant Programs of America (2016, October 25). Minimize Risk and Protect Your Business [Blog Post] Retrieved from http://rpamerica.com/how-to-create-a-risk-management-plan/

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