Firstly, I would retract the particular adverts that are causing the uproar among a section of the public. Mr.Donald seems to be a patronizing boss who believes that his views are supreme. Therefore, it would be difficult to persuade the owner to adopt a different perspective especially given the response from the One Million Customers lobby group. The desired outcome for retracting the specific pieces of adverts is to calm matters down by creating a signal to the boss that the team regrets the perceived mishap and is ready to adopt his views concerning the appropriateness of the content. Some of the consequences for the action include demotivating Marcus by creating a perception that he did unacceptable work, as well as a possible fury, which the company may face from the gay and lesbian communities who will feel dishonored.
Secondly, I would request the boss to allow me some time, maybe three days, to prepare details of all those culpable for the mess. By delaying in providing the names, I will be able to accord Mr. Donald enough time to calm down to ensure the boss does not make decisions (such as firing and punishment) out of anger but fair judgment. The additional time will also allow Marcus and I to restructure our thoughts about the incidence and to understand the owner’s perspective. However, a possible consequence of the action is that Mr. Donald may think that the adverts went public without my contribution, and thus, fire me for irresponsibility..