I've always had a strong enthusiasm for the younger members of our society. Therefore, I am interested in any group that promotes the safety of children. UNICEF is a global organization that promotes children's growth in many nations around the globe. The institution's websites feature a unique logo that speaks eloquently about their intentions for kids. The group, one of the most effective institutions with the right to childcare, paints a clear picture of its humanitarian responsibilities in society. It is evident that quality images and logos can convey in advertising forums just as effectively as written text. (Thomas, Van, 2014). Target audiences in the communication
As demonstrated on the organization’s website, the institution targets a world population of children with various needs, especially, those within the countries of their operation. They advocate for the protection of children’s rights in the society. Moreover, it seeks to raise awareness on the importance of proper childcare among the parents of the world at large. Numerous report indicates that the organization targets the young children and adolescent in promoting healthy generational progress in our societies (Austin, & Pinkleton, 2015).
Importance of technology in communications and culture
Evidently, technology has a great impact on the culture of advertisement and public relation campaigns. UNICEF presents clear pictures of various occasions in the websites. Their websites portray a complete message in pictures and images that help to reach out to the entire world population within a short span of time. At the same time, the development of technological media such as the social platforms allowed the institution to capture the attention of their audience in various mechanisms. These include uploading their progress videos, displaying their roles in the social work as well using promotional messages to retain their relevance in the market play.
Media ethics in the organizational culture
The home page of the UNICEF website has critical details that portray the application of the media ethics and public relations in a unique style. The use of demonstrative photographs and illustrating message helps in highlighting the plight of various groups of children in most parts of the universe. Some of the children are exposed to suppressive torture that they cannot speak about by themselves. Ideally, the organization values the ethical assumptions in the public relations sectors. Their approach closely relates to the cumulative effect theories of public relations and communication (Spicer, 2013). A variety of pictures of children in different situations from different backgrounds illustrates the strategy of accumulated context. They believe that the public can help in creating an effective mechanism for helping the children through generous contributions towards the various projects in the societies.
At the same time, they accumulate the ideal situations in the children’s social setting to generate effective media tools of communication on their websites. This way, the organization has constantly overcome the media burden of changing trends in the communication industry (Fearn-Banks, 2016). Such components on the websites include flexible contexts that can change with technology as time. The feedback from the public also helps to develop the website contents over time. Therefore, the accumulative effect theory closely applies to the organization’s approach to public relations and communication in the humanitarian service industry.
References
Austin, E. W., & Pinkleton, B. E. (2015). Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Vol. 10). Routledge.
Spicer, C. (2013). Organizational public relations: A political perspective. Routledge.
Fearn-Banks, K. (2016). Crisis communications: A casebook approach. Routledge.
Thomas, P., Van de Fliert, E., & van de Fliert, E. (2014). Interrogating the Theory and Practice of Communication for Social Change: The Basis for a Renewal. Springer.
