Essays on Strategic Management

Communication Plan and a Balanced Scorecard

The creation of a card, which has no annual fee and also allows for membership awards program, is to facilitate the use of credit cards by young people and low-income people. Enter annual user points gained when a credit card is used to book flights. Many people tend to drive to...

Words: 1113

Pages: 5

About Entrepreneurship

In today's business environment, effective and competitive strategies are needed to adapt to different changing market dynamics. Amongst the conditions for a company to implement new strategies are the evolution of consumer behavior, technological changes and a number of other environmental factors in businesses. For example, technological developments were responsible...

Words: 2526

Pages: 10

Russia and BP a Case Study

Strategic management includes actions to define action and establish links between an enterprise's internal systems and its external environment (Burrow, & Bosiljevac, 2012). Strategic management takes place at different levels of the enterprise, such as corporate and business levels. Integrated cost management and differentiation is BP Russia's business strategy. BP...

Words: 547

Pages: 2

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