This is the direct link to DVM Custome Homes' address.
They are a real estate business that deals with the sale of homes. The website's main goal, aside from increasing exposure, is to boost sales for the business. The website is specifically designed for marketing, and thanks to the many features and functionalities it has, it succeeds. These elements aim to be engaging and convincing in order to simplify transactions both offline and online.
Features and functionality
Immediately you click on the website, you are first struck by a stunning home with the tagline "LEADERS IN HOME BUILDING AND DESIGN IN THE GREATER SACREMENTO AREA." Your attraction to the screen is further increased by the color scheme. Vivid colors are often the best for marketing websites.
Forms make it possible for clients to communicate to the company. The form however has to be attractive in the way it prompts the customer to feed the necessary information. In this case, it well as a client looking to buy a home looks for an agent that offers a variety of neighborhoods.
Noticeable is the frequency of images that are definitely meant to not only keep the client on the website but also convince to buy a home. Images are very important for marketing as they speak louder than voice. A very small image is sufficient to illustrate how a four bedroomed house by the beach looks like. It would take a lot of words to describe the house and not even come close to giving the real picture.
Website development method utilized
The website development methodology was a Feature Driven methodology (FDD). After analyzing all the methodologies it was crystal clear that FDD would be very effective. FDD is composed of five processes that can be laid out in pages. FDD basically demands that each element of the project be defined and later on design all the features and functionalities in an interactive way. The methodology can be summarized in the following steps:
- The first process involves the creation of the business domain model. This model is more of shape than of the content
- The second step focuses on listing down the features that perfectly map the business domain. The key to this step is using the business domain language.
- At this step, you finally come up with a plan that is based on the two initial steps. The guiding tool in this step is the business requirements. This is the step that demanded team work as planning involves allocation of individual responsibilities.
- At this step, the individual features are designed and taken through a cycle of design inspect redesign until the business requirements are met.
- The final step involves the bringing together of the functional features to produce one piece of the functional final product. The final step is also based on a cycle of code, debug to produce website that is of high quality.
The tools used to create the web
The front end part of the website was made using the three common technologies, CSS, HTML and Java Script. While the HTML was used as the content markup, CSS was used for the design such as colors and fonts. JavaScript on the other hand was used to enhance the functionalities of the website such as the dropdown menus.
The backend part of the websites is the one than is responsible with handling data without which there would be no communication. PHP is a backend technology that was used to handle the data submitted through the forms and coordinate with the database. PHP is also used to avail the database data in a user friendly manner.
Other Functionalities
To better market a product, one must understand where the target market congregates. If your clients are usually online, then there is no better way to complement your website than the use of social media. At the web footer, there exist a number of buttons that link to the specific social media platforms linked to the company.
