The GE Healthcare website offers a number of elements
The GE Healthcare website offers a number of elements that enable clients and other website visitors to find useful details about the hospital's goods. Marketers can access information-seeking consumers by giving a list of products (Finch, 2012). By putting a strong emphasis on their crucial core strength, which is technology, the institution appears to appeal to the consumers. The website showcases tools (such an ultrasound machine) that the company uses to support various therapies.
The GE Healthcare website is also intended to offer enlightening content
The GE Healthcare website is also intended to offer enlightening content and perspective on the future (Finch, 2012). Customers who might be concerned about security are inclined to believe this marketing strategy. Putting up measures that the facility has implemented, such as the product take-back recycle and GE Healthcare community engagement initiatives) aims at establishing a good relationship with the community and creating a positive brand image.
In an attempt to address customer queries
In an attempt to address customer queries, the company has also provided contacts for clients who may want to make further inquiries. Incorporation of technological equipment in the website also attracts the consumers who would identify with modern trends in care provision (Finch, 2012). GE Healthcare also provides customer-related services through the support department. This support feature helps the clients with the services of the organization.
Limitations of the website design
Despite providing essential information on the web, GE healthcare has failed to provide the costs of their products on their website, thereby, limiting the prospective consumers from making decisions based on the prices of care. The institution may, as a result, consider researching on the prices of their competitors and accordingly put displays to address the pricing needs of the consumers (Finch, 2012).
Another limitation of the website design
Another limitation of the website design is that it does not provide features that prompt the problem recognition among visiting consumers. The company may consider researching on new ways of prompting problem recognition among the buyers who visit the website (Finch, 2012).
Reference
Finch, J. (2012). Managerial marketing. San Diego, CA: Bridgepoint Education.
