A selling proposal and its advantages
A selling proposal is a distinctive and strategic marketing method used by a company to achieve favorable results. The advice is helpful in gaining new clients and expanding into new markets. As a result, the shoe selling offer in Argentina will include targeted advertising to entice potential customers to switch brands. As a result, one of the tactics that a firm would use will be to differentiate its clients and market. In doing so, the corporation will engage in strategic and tactical measures to raise awareness of the new brand's superiority over competitors. What is more, the shoes will come in different sizes, styles, and colors to match the preferences and tastes of the target customers.
Sales promotion techniques for attracting clients
Further, the shoe company will engage in well-thought sales promotion techniques to attract prospective clients. Additionally, the proposed methods will help in increasing and stimulating consumer demand and product availability in Argentina. The firm hopes to use available platforms in the electronic and print media to communicate the benefits of using the products. One of the techniques is through point-of-purchase displays at the chosen outlets operated by the firm. The approach is helpful to encourage impulse buying (Kotler, Keller, Manceau, & Hémonnet-Goujot, 2015). Therefore, it is in the interest of the company to create awareness about the new brand in the market within a short time to expand its clientele.
The usage of price-deal
The second proposed technique is the usage of price-deal where the firm will offer generous discounts on the items. The method is necessary to achieve short-term objectives on brand awareness and market penetration (Kotler et al., 2015). However, the shoe company will undertake the necessary measures to ensure the clients appreciate and understand the quality of the brand. In essence, the objective of this proposed marketing initiative is to enhance market penetration and the creation of customer loyalty.
Effective sales promotion approaches for start-up businesses
Establishing suitable sales promotion approaches is indispensable for start-up businesses because they help the firms to build customer loyalty in the market fast. As such, a shoe business in Argentina can capitalize on the efficiency of online platforms and competitive pricing to attract clients. Given that Argentina must have other established shoe retailers and manufacturers, the Internet promotion effort will help inform customers about the benefits of the new brand. Similarly, the price reduction will catch the attention of avid bargain hunters needed to improve the sales volume on short-term.
Reference
Kotler, P., Keller, K. L., Manceau, D., & Hémonnet-Goujot, A. (2015). Marketing Management (Vol. 14). Englewood Cliffs, NJ: Prentice Hall.
