What are UPS business customers looking for when committing to work with UPS?
Customers seek for quality goods and services, and where their needs and expectations are met. They seek to buy from an organization that gives them value for their money for them to be satisfied. Organizations’ quality improvement is vital for their market competition due to technology advancement, globalization and increase in customer requirements. UPS provides accounts for both businesses that do a lot of shipping and for small firms. They focus on customer satisfaction by providing the right carrier that gives them a guarantee for quality service delivery.
Customers who ship with UPS seek for cost saving and efficiency. They benefit on saving up to 18 percent on UPS air services, 18 percent on UPS international services and up to 9 percent on UPS ground services ("Global Home: UPS", 2018). In addition, customers can save on time because UPS provides them with control center that can be customized to avoid repeat on credit card information entry and enable customers track packages through notifications that are automatically sent with their tracking numbers to their mobile devices. Moreover, customers benefit from the convenience offered by UPS’ advanced technology. They can save the addresses they want to ship to, which makes them select and not type each time they want to use the address. They are also able to get the status of their shipment at a glance and find a maximum history of fifty tracking numbers ("Global Home: UPS", 2018).
UPS has a friendly customer service willing to help with any problem. Their logistic personnel have the expertise that is required. Ones a package is delivered, one is notified with your mobile phone or online account and can plan to pick the package at a given location. UPS enable their customers to easily order free packaging materials and package their supplies.
Question two
How does UPS’ marketing and sales to business customers differ from working with its residential consumers?
UPS uses segmentations in understanding customers in various groups, what they need and what market opportunities can emerge in current and future markets in the industry. Through strategy of demographic segmentation, it effectively provides logistical solutions to various companies operating in different industries ("Global Home: UPS", 2018). Courier services are needed by different industries. Each business and industry has unique needs which calls for the need to segment and tailor the services for customers with similar characteristics. Thus, UPS segments the market to serve each segment in accordance to their specific requirements.
UPS has its presence globally, with convenient air, water and land transport making it the best option for businesses. It has created well established logistics centers in various parts of world. It meets different customer evolving needs through its broad range of logistics and supply chain solutions. Therefore, UPS markets itself to the business customers by selling their global presence.
UPS controls distribution processes and all logistics through an integrated distribution system by doing pick-up of pre -sales, storing them then delivering the fleet through air and land transport to different business locations and incase the package is interfered with, UPS offers reverse logistics. It has well distributed global network, technology that is very well advanced, spacious warehouses and supply chain solutions in developing and developed countries making it a preferred choice for most businesses.
UPS brand identity has earned it reliability to business customers; they have earned trust globally for best quality service in the market and efficiency. It uses very distinct branded vehicles making it preferred choice for most businesses. Competition analysis has helped UPS become the most preferred package shipping for most businesses. It keeps afloat on most advanced technology in the market, provides all modes of transport at local, regional and international levels beating all possible competitors. Therefore, UPS offers holistic solutions to businesses always. Organizations want to outsource some logistics services so that they focus on their core operation (Bergman and Klefsjö, 2003). Businesses will want to use the UPS in shipping their packages because UPS provides reliable, scalable and secure supply chains as they focus on their core business.
References
Bergman, B., " Klefsjö, B. (2003). Quality: From customer needs to customer satisfaction.
Global Home: UPS. (2018). Ups.com. Retrieved 30 April 2018, from https://www.ups.com/
