This research aims to do an in-depth analysis of the role of the impact of social media on a product's promotional activities (Wood, 2012). It seeks to analyze how the social interaction of the various consumers through social media platforms can be taken advantage of to boost the sales of a particular company's products. The study aims at identifying the benefits that businesses will gain as a result of social media marketing.
The project is in line with the strategic goals of the company. The company's primary strategic goal is increasing its market share. The project is to focus on social media because most of the consumers of the products have social media accounts and can, therefore, widen their product knowledge if intensive social media advertising is undertaken.
Several metrics will be used to determine the success of the project. The first metrics is the project schedule (MacKay-Nesbit, 2012). The ability to complete the project within the stipulated timeline is an indication of the project success. Other metrics include the project quality, the cost in undertaking the project, the shareholders satisfaction and how the project will help in boosting the organization sales. There are several deliverables from the project. The project will lead to employment of social media marketing personnel and creation of the organization's social media accounts.
The project is expected to take a maximum of three weeks (Wood, 2016). The team is to manage to be timely in undertaking the project to ensure the timeline is adhered. The resources needed to conduct the project are categorized into human resources, material goods, and capital. The organization is to hire individuals with a good knowledge of social media to carry out the project. Adequate money should also be dedicated to the project. The budget of the project is estimated to $1000.
There project to be steered by the Sales and Marketing Manager. The role of the Sales and Marketing Manager is to manage each aspect of the project (Frame, 2014). The secretary will write the project report and submit it to the company’s CEO. There are a few issues and risks in undertaking the project on the impact of social media marketing such as wastage of time.
References
Wood, M. (2012). Marketing Social Marketing. Journal of Social Marketing, 2(2), 94-102.
Wood, M. (2016). Social Marketing for Social Change. Social Marketing Quarterly, 22(2), 107-
118.
MacKay-Nesbit, J. (2012). A Strategy for Advancing Social Marketing. Journal of Social
Marketing, 2(1), 52-69.
Frame, D. (2014). Reconstructing Project Management. Project Management Journal, 45(1), e2-
e2.
