McDonald's is one of the leading fast-food eateries around the world. In the international fast food eatery market, McDonald centers on social-cultural and economic variables and the accomplishment of the organization demonstrates its compelling techniques for managing outside components.
The PESTLE analysis model characterizes the various external components that present opportunities as well as threats to business (McDonald's, 2018). Below are the social and technological factors;
Social factors
Healthy lifestyle trend is a threat to the company since several of its products are critiqued for their undesirable health effects. However, McDonald has an opportunity to offer improved healthfulness products.
Widening wealth gap is an opportunity which presents McDonald's with a chance for growth since the target consumers are mainly from medium to low-income family units. Therefore, targeting the right sections of the society is crucial.
Increasing cultural diversification- McDonald has an opportunity for product mix improvement to satisfy a diverse targeted market (McDonald's, 2018).
Technological factors
Increasing business automation- The Company should apply more automation to have maximum productivity, by an external element of growing business mechanization. Use of Social media strategies and overall automation has increased efficiency with customer service and service delivery.
Increasing sales through mobile devices- improving the mobile services can help in tapping more consumers through the website or mobile app offering services such as online tracking orders and making payments.
Moderate Research" Development activity in the industry- The company has an opportunity of increasing research to improve business effectiveness and efficiency (McDonald's, 2018).
In conclusion, McDonald has significant growth opportunities in the socio-cultural and technological aspects of the PESTLE analysis. The company must make use of technology to serve its customers as well as pay close attention to social factors since health issues like obesity may change customer’s attitude towards the brand.
References
McDonald's. (2018). PESTEL Analysis of McDonald’s. [online] (Updated 2018) Available at: https://mcdonalds600.weebly.com/mission--vision.html [Accessed Feb. 14, 2018]
