Internet Strategy for Kingsley Laundromat
Kingsley Laundromat does not have a website so I will be developing an internet strategy for it. In this paper, we will see that the internet business model that would be appropriate for the business to follow in creating a website is the advertising business model since as a startup company, there is need to disseminate critical information to the potential customers. Kingsley Laundromat will benefit from the website in several ways. For instance, websites are more environmentally friendly in advertising and marketing. Most consumers are likely to visit the website rather than having to visit the business premises in person to view the products and services offered. Websites help in the generation of new customers bringing the global community closer. In essence, websites increase the scope and visibility of the business. Also, websites create a one-on-one relationship between the customers and the business owners through the comment section. Customers get instant replies from the business owners creating an opportunity for product and service review. One of the most crucial steps that the business should consider while designing their website is the functional specifications of the site. As such, there is need for the business to think of what the consumers would want in the website.
Internet Strategy for Kingsley Laundromat
Kingsley Laundromat is a startup business that targets middle class workers living in estates. The business aims at offering laundry services at a reasonable price. However, the business has had a challenge in reaching out and connecting with the potential customers and thus the need for a website where the business will interact with the target customers.
The Advertising Business Model
The internet business model that would be appropriate for the business to follow in creating a website is the advertising business model since as a startup company, there is need to disseminate critical information to the potential customers. For instance, the website could post offers that are available to buyers as well as help in making known the new products that are entering the market.
Benefits of a Website
Kingsley Laundromat will benefit from the website in several ways. First, websites are more environmentally friendly in advertising and marketing. For instance, if the business gets a good SEO service provider, they will enjoy boosted ranking of their website which is a guarantee of increased sales and profits. Moreover, advertising on a website is less expensive in comparison to other forms of media such as television and printed media.
Convenience and Satisfaction for Customers
Second, having a business will be beneficial to the consumers and leads because it creates convenience and satisfaction. Most consumers are likely to visit the website rather than having to visit the business premises in person to view the products and services offered. Third, website increase the clientele base since while most businesses are locally popular, the potential customers are often outside the locality of the business. Websites help in the generation of new customers bringing the global community closer. In essence, websites increase the scope and visibility of the business.
Enhanced Accessibility
Fourth, websites enhance the accessibility of the business. As such, consumers do not have to suffer frustrations resulting from closing times of the business. Websites offer consumers services both day and night. As such, all that is required is enough information on the website for the customer to view (Seddon, Constantinidis, Tamm, " Dod, 2017). Fifth, websites create a one-on-one relationship between the customers and the business owners through the comment section. Customers get instant replies from the business owners creating an opportunity for product and service review.
Building Credibility and Attracting Investors
Sixth, a website offers the business a perfect opportunity to prove credibility by telling the consumers what they deserve in service delivery as well as the reason why they should trust the business to meet their needs (Dogulin Digital, n.d.). Moreover, potential investors can be attracted through an effectively run website.
Other Benefits of a Website
Other ways that the business can benefit from the website is giving information to the users such as contact information, or hiring and recruitment information. This is vital to the growth of the business. Moreover, a website can be used to conduct a survey from the consumers helping the business improve on their service delivery strategies.
Functional Specifications for the Website
One of the most crucial steps that the business should consider while designing their website is the functional specifications of the site. As such, there is need for the business to think of what the consumers would want in the website (Rangel, 2018). Moreover, it is important for the company to consider having an aesthetic website that has attractive colors and also one that is easy to use. Users should not be left to struggle finding information from the website. The fonts used must also be visible and appealing. There should also be an option to translate the content language to different languages to increase the ease of use-ability. [smallbusiness.chron.com](http://smallbusiness.chron.com/functional-specifications-design-32364.html).
Technological Requirements
The business will not require a lot of technological specifications. All that is required is a website developer, a computer, an internet to run the website. In other cases, a software program could be used to provide templates for the design of the website.
References
Dogulin Digital. (n.d).13 Advantages of Having a Website For Your Business. Retrieved from https://www.dogulindigital.com.au/advantages-benefits-website-for-business/
Rangel, A. (2018). An investigation of alignment of time-to-ship offerings and consumer value in ecommerce (Doctoral dissertation, The Ohio State University).
Seddon, P. B., Constantinidis, D., Tamm, T., " Dod, H. (2017). How does business analytics contribute to business value? Information Systems Journal, 27(3), 237-269.
