Importance of Culture in Developing Successful Products
My essay seeks to address the importance of culture in developing successful products. By identifying different views and cultures, the essay plays an important role in determining how various cultures are integrated and their impact on consumption patterns. Furthermore, the essay provides an understanding of how culture and societies are crucial in determining the way information is relayed in communication and media industries.
Role of Globalisation in Media and Communication Industries
Globalisation has played a crucial role in the modern world. Integration of businesses and cultures has been made possible a result of the development of the internet. Fast transfer of communication has been experienced over the recent years, enhancing the flow of information amongst individuals. For instance, globalisation has influenced the development of media and communication industries. The global market complements media industries enhancing various trends that enhance efficiency in product provision and quality.
Promotion of New Markets and Social Marketing through Globalisation
Globalisation promotes the development of new markets in order to provide consumers with desired goods and services (Giddens 2018, p. 20). Global evolution at the same time implies that there is increase in social marketing through various medium. By promoting interconnectedness of social and economic aspects, networking and harmonization enhances cultural globalization. Through integration of global markets, there is easier transportation, access and consumption of goods all around the globe. In the long run, consumers are able to satisfy their needs and suppliers are able to make an income during trading activities.
Impact of Communications Media on Modern Society
Communications media are vital to ensuring gradual growth of modern day. Development in cultures, commercialization of goods and services, and international communication, are intensified with continuous advertising and marketing of products (Clarke 2016, p. 152). During production, major focus is put in brand awareness, uniqueness in order to enhance consumer attitudes. Eventually, individuals are provided with an opportunity to obtain reliable information, increase knowledge and this promotes global branding in the long run.
Mediatisation and Cultural Cohesion
Mediatisation has become a key concept since transformations in telecommunication. Mediatisation refers to "the forms, practices, and practices associated with the dominant media and institutions of the broadcast era, and particularly television" (Hoskins 2009, p. 91). Concepts of mediatisation have been used in order to assess the rate at which cultural norms can be incorporated in media production. In order to enhance transmission of information to various groups of people, there is increased in the use of mediatisation which promotes cohesion by many cultures. Cohesion later on encourages individual involvement in various levels of organisation, such as in buying and selling of goods.
Cultural Considerations in Global Advertisements
Advances in globalisation provide advertisers with an opportunity to diversity businesses. Despite technological advancements, policymakers hardly consider how these products are perceived by many. In order to provide essential and modern day information, advertisers have to incorporate cultural needs and considerations in the transmission of information in order to enhance cultural diplomacy. Integration of cultures enables growth and diversification of many businesses, therefore enhancing the rate at which beliefs of a given society are respected.
The Role of Culture in Shaping Behavior and Media Reception
Various forms of culture have been in existence since time immemorial. Culture can be described as a set of beliefs, language, and rituals that define a group of people. Traditions portrayed by a group of people provide them with a sense of belonging and identity. As a result, culture is largely dependent on the way individuals carry themselves. An individual's behavior and the choices they make, as well, are usually determined by the culture in which one belongs to.
Culture's Influence on Communication and Product Reception
In an attempt to reach various audiences, culture has been used in order to provide more knowledge about given products. Communication theory explains how changes in technology and communication have an impact on culture. Since certain cultures may be resistant to certain products, as they may portray undesirable practices. In order to prevent this, rules and regulations have been put in place to ensure that culture is protected. The global market has made significant progress in ensuring that individuals do not feel offended as a result of marketing certain items.
Preserving Culture amidst Globalization
Traditions tend to succumb to aspect as time goes by. Enculturation has been identified in various scenarios. Individuals may adopt beliefs and values that are foreign to one in which they are born and grow up in. Eventually, a number of cultures have been faced with the threat of erosion as a result of the growth of the global economy. In order to minimize cultural losses, studies in culture have been incorporated into the media sector to provide insight on how people think, how culture is intercepted, and how information is intercepted by various groups of people. They as well portray given characteristics that make them behave in certain ways. As a result, a group of people may find a given advertisement on television to be offensive.
Cultural Considerations in Media Production and Advertising
Collective unconscious is one particular element used during the production of media products given groups of people to market a given good. For instance, since individuals from a given culture share beliefs and traditions, media greatly focuses on providing a certain group of people with appropriate products by ensuring that cultural considerations are constantly included in the process of producing a given item.
Enhancing Communication Through Television
Televisions are one of the highest used means of communication in present days. A large number of brands have utilized innovative measures to enhance advertising of products. For instance, certain brands may exploit the rap culture to develop and promote advertising of certain products. By incorporating media and varying cultures, more desirable forms of a given product are achieved. For instance, aspects of a given culture may be included in mainstream cultures so as to produce a more integrated product.
Inclusive Communication through Televisions
Televisions provide both visual and audio forms of communication. Certain communities or cultures may be faced with illiteracy problems, thus hindering them from obtaining accurate information. In recent years, sign language has been used to reach individuals who may have hearing difficulty, thus enhancing the efficacy of transmitting information. Therefore, viewers are provided with an opportunity to grasp information, despite having certain challenges.
Educational and Social Impact of Televisions
Televisions serve educative purposes to individuals of different ages (Campbell, Martin, and Fabos 2018). Given products may be advertised for certain age groups. For instance, cigarettes tend to be majorly used by youths and younger adults. Junk foods, on the other hand, are mostly consumed by children. On the other hand, television advertising may play the role of shunning certain behaviors, including crime and alcoholism.
Impact of Brand Placement Advertising on Health
Brand placement advertising has gained attention over the past few decades. Televisions air marketing activities of a wide range of products. Certain marketing activities promote the buying and consumption of unhealthy foods, such as fast foods. If consumed on a regular basis, these foods eventually lead to diseases such as high blood pressure that pose a threat to human health. Governments have put in place various mechanisms to ensure that harmful products are not imported to their countries, so as to reduce such risks.
Social Responsibility and Cultural Respect in Television Advertising
With increased international advertising, televisions are faced with the burden of carrying out marketing activities. In order to take part in the process, it is necessary to ensure that cultural beliefs and norms are respected. By enhancing social responsibility in marketing and communication, there is increased harmonization amongst individuals. In the long run, individuals are able to have a sense of belonging and be able to embrace their cultures.
References
Giddens, A., 2018. Globalization in Sociology of Globalization (pp. 19-26). Routledge.
Campbell, R., Martin, C. and Fabos, B., 2018. Media essentials: A brief introduction. Bedford/St. Martin's.
Clarke, D., 2016.Theorising the role of cultural products in cultural diplomacy from a cultural studies perspective. International journal of cultural policy, 22(2), pp.147-163.
Hoskins, A., 2009. Digital network memory. Mediation, remediation, and the dynamics of cultural memory, 10, p.91.
Woods, D., Dekker, S., Cook, R., Johannesen, L., Sarter, N. (2010). Behind Human Error. London: CRC Press.
