Business Communication
Business communication is the sharing of information between employers and staff members or the organization and third parties. Regardless of those involved in business communication, there are specific rules which should be followed to ensure its success. Communication in business should be a mutual exchange of understanding and is the essence of management in all organizations. Additionally, feedback is an integral part of business communication, and thus an individual should ensure proper planning before relaying the information to the target audience.
Purpose and Audience Analysis
The type business communication I intend to create is verbal and will occur at an afternoon meeting with colleagues to discuss better marketing strategies. The purpose of this communication is to ensure that we come up with the most efficient technique of marketing our products. According to research, if an individual needs collaboration with employees when communicating, one should have maximum participation in addition to ensuring his or her control is minimal (Khan " Ehmer Khan, 2012). This strategy safeguards the freedom of expression for every person present at the meeting. Thus, I will present my issues to the colleagues, and then I will ask them to air their opinion on the matter.
The target audiences are my employees most of whom have worked for the company for at least a year. On most occasions, my employees prefer an active discussion whereby they are free to present their opinion. Likewise, my audience consists of middle-aged individuals who all have a college degree. According to research, one should ensure that he or she is aware of the education level of the audience which assists in creating a suitable message for them (Khan " Ehmer Khan, 2012). If the audience is well informed, the process of communication is more collaborative.
Satisfying Audience Needs
Research indicates that if the audience is familiar with an individual, then his or her trustworthiness is already established (Conrad, 2014). Nonetheless, such audience has preconceived expectations of a particular person. Additionally, the audiences may question the level of expertise of an individual communicating about a specific field. Thus, one should supply the audience with sufficient facts about issues outside his or her area of expertise to get past audience misconceptions (Conrad, 2014). My field of expertise aligns with the problem I will be discussing with my audience, and thus I will start the discussion immediately. However, I will ensure that they view me as a person who needs better ideas from them and not a leader who commands them to offer their assistance. Hence, I will commence the discussion by indicating that they should view me as a colleague and that each of their opinions is valuable.
Adaptations
Increasing the effectiveness of business communication is essential to ensure that the outcomes are beneficial to the organization. Research indicates that increasing the effectiveness of communication requires implementing two strategies (Conrad, 2014). These approaches are reducing the misunderstandings and improving transparency. During a presentation, an individual should provide information which is truthful and does not conflict with any other data the audience might be aware of. This approach guarantees that the audience does not get confused about particular information, which may hinder their need to air an honest opinion. Hence, in my discussion with the audience, I will provide them with statistics and ensure that any confusing information is clarified accordingly. Through this method, I will be able to make the communication effective since my audience will have few doubts about my credibility.
Conclusion
Effective communication is critical to the growth of the business. The success of business communication depends on various factors. These factors include fewer misunderstandings and more transparency. To improve business communication, one should analyze his or her audience, plan on how to satisfy their needs, and implement various adaptations depending on the mode of interaction.
References
Conrad, D. (2014). Workplace Communication Problems: Inquiries by Employees and Applicable Solutions. Journal of Business Studies Quarterly, 5(4). Retrieved from jbsq.org/wp-content/uploads/2014/06/June_2014_8.pdf
Khan, F., " Ehmer Khan, M. (2012). Achieving Success through Effective Business Communication. Information and Knowledge Management, 2(2), 46-50. Retrieved from www.iiste.org/Journals/index.php/IKM/article/viewFile/1449/1374
