A brochure is an informative paper document which can be folded into a leaflet or pamphlet and is often used for advertisement purposes. What makes a good brochure is when it has the qualities of compelling messages, valuable content, attractive design, distinct and unique features, and graphic images.
A good brochure must have the right message targeting the right audience. A good example of the brochure contains the message that works by sending to the right people. Therefore, to make the messages that work, the brochure must zero in on what attracts the targeted clients’ attention (Jefferson and Tanton 112).
A good brochure contains valuable content to make the readers spend their time in getting acquainted with what is being offered. Valuable content provides the respective answers to the specific questions and issues that the readers could probably have in mind (Jefferson and Tanton 114). Therefore, the brochure must have one important theme tailored towards answering the reader’s question of: “what is in the brochure for me?”
The attractive design is a significant element of a good brochure. The attractive design attracts the reader’s attention. For example, the attractive print design of a brochure emphasizes the identity of the brand making the readers get interested in knowing what is being offered or advertised (Molina and Esteban 1045).
It is necessary that a good brochure be distinct and unique. The uniqueness of the brochure provides a clear distinction from those of the competitors creating a sort of brand identity. These features help the readers to see the products being advertised from a perspective of marketing paraphernalia of what they identify with (Molina and Esteban 1049).
According to Molina and Esteban (1051), the graphic images are almost a mandatory component of making a good brochure. For example, it is imperative that a good brochure contains graphics and pictures in its pages. The graphic images enhance the beauty of the brochure to increase its appealing nature by combining both the information and images of what is being advertised. Consequently, this nature provides the brochure with an additional advantage of advertisement features lacking in other print forms such as postcards of flyers.
Works Cited
Jefferson, Sonja, and Sharon Tanton. Compelling messages for Valuable content marketing: how to make quality content for a good brochure. New York, NY: Kogan Page Publishers, 2015.
Molina, Arturo, and Agueda Esteban. "Making a good brochure: Usefulness, attractiveness, and image." Annals of Tourism Research 33.4 (2016): 1036-1056.
