JMSN Construction Pty Ltd is a Civil and Structural building company formed and registered in the AU in the year 2010. The company is committed to provision of quality and excellence and places considerable emphasis on communication skills and participatory approaches. The company holds a philosophy to work in close partnership with the clients and stakeholders by providing support and technical knowledge and ideas with sound practical skills and experience.
Core Competencies
JMSN Construction Pty Ltd has key competencies in Civil and Structural Engineering ranging from conducting project feasibility studies, master planning, budgeting, site survey, mobilization and project construction. The company is also able to produce design and drawing and offer project management and reporting service in the areas of building constructions, roads, water engineering, bridges and dams.
Mission Statement
To realize development goals by transforming client’s dream into reality by offering sustainable and cost effective solutions with creativity, care and value.
Vision Statement
To grow to be an internationally contractor of choice in the field of Engineering, building and construction
Organization Values
A company driven by ambition, integrity and quality and ambient solutions
Financial Controls
The top management ensures that the various financial controls are in place. Annual financial statements are maintained and audit conducted. Accounting standards and control measures are in place where qualified staff are in position to implement the operating metrics and set policies. Segregation of duties and preparation of various budgets for every project is done to enable reconciliation and enhanced audit trails. The company have also invested in secure financial software that keeps the financial documentation safe only accessible to the authorized personnel.
Marketing Goals
JMSN Construction Pty Ltd attributes its success through well-organized marketing mix coupled with well trained and motivated staffs. Brand promotion and well calculated risk uptake are key contributors to its continued growth. Quality assurance is crucial in ensuring that the right quality is achieved and the company is quick to showcase its previous projects as examples of its many successes to potential clients. The ultimate marketing goals is to achieve a market share and become a worldwide recognized and sought after construction company.
Strategies for Growth
Competition leads firms to engage in offensive and defensive marketing strategies (Yannopoulus, 2011). Firms more often react to the competitors’ challenges through counterattacking with increased advertising expenditure expenditures, reduced costs, increased creativity and innovation and introducing new competitive products in the market (Karakaya " Yannopolus, 1985).
In this company the top management makes strategic decisions, tactical decisions are made at middle level while the employees are allowed to make quick decisions in their specific tasks and projects. It also raises its leaders from the multicultural background for easy adaptability in new markets as they understand the customers’ demands. Apart from hiring and developing individuals from diverse cultures, the firm also identifies the most talented and skilled people for management positions.
Quality Control
The working approach adopted by the firm ensures that the Directors and Project Engineers personally attend to all matters relating to the projects under their care. All staff work in consultation with one another to ensure no gaps are left unattended. Measurement of project performance is an important part of the modern worlds business (Salapata, 1985). The company, therefore, ensures that every project is treated as unique and effective planning and measurement of performance is conducted in line with the set out quality, cost, time and scope. M"E is anchored in the continuous and periodic collection and analysis of project data to aid in the collection of facts for learning purposes and decision making. Monitoring is undertaken throughout the project lifecycle.
Professional Team
Technical " Management Team
Position
No. of People
Professional role
Board of Directors
8
Overall firm management
Approval of annual budgets
Strategic planning
Policy development
General Manager
1
Reports to the Board of Directors
Liaison and consultation with client
Team coordination and logistics
HR manager
1
Overall Human resource development and management
HR. Assistant
1
Human resources assistive roles
Recruitment
2
Conducting interviews and recruitments
Training and Development
2
Capacity Building and training
Talent Development
Office Manager
1
Administration duties
Accounting and Audit
Financial management
Construction Manager
1
Overall responsibility for site assessments and technical outputs
Quality assurance
Review and finalise report
Senior Estimator
1
Conducting budget estimates
Project financial monitoring and evaluation roles
Senior Marketing Executive
1
Drives marketing initiatives
Brand development
Project Engineers
10
Site assessments and design outputs
Undertake field data collection
Project mobilization
Engineering Design production
Construction management
Clerk of Works
12
Project site management
Assessment, supervision and reporting
Sales Supervisor
1
Supervises and guides the sales assistant
Development of marketing materials
Support Staff
Sales Assistants
8
Sales and marketing
Receptionists
2
Administrative duties
Clerical and Administrative assistants
4
Appendices
(I) Organization Structure for JMSN Construction Pty Ltd
Bibliography
Karakaya, F. " Yannopolus, P., 1985. Impact of Market Entrant Characyteristics on Incumbent Reaction to Market Entry. Journal of Strategic Marketing, pp. 87-96.
Salapata, J., 1985. Performance measurement for Projects and Project Management. Project Mangement Journal, 3(16), pp. 29-33.
Yannopoulus, P., 2011. Defensive and Offensive Strategies for Market Success. International Journal of Business and Social Science, pp. 1-12.
