Introduction
Humans are social creatures by nature, which makes them vulnerable to a wide range of social issues that are promoted by the influential members of society. One of the main areas that tends to highlight the problems that exist in people and society is mass information.
The Role of Mass Media
The mass media is seen as a support system that enables the penetration of all other societal sectors, such as the dissemination of knowledge across the variety of available platforms. More people in the modern world have mastered the art of isolating, absorbing, and spreading information and are using it to their advantage.
Social Control through Propaganda
Social control in association to mass information is brought forth in the aspect of propaganda. Propaganda is information based on false, biased and misleading aspects coined towards the promotion of a certain political point of view. Political agendas are often spread across countries by the candidates as well as governments with the aim of psychologically influencing the people's thinking towards a particular political cause.
The Influence of Mass Media
A better understanding of sociology explains that propaganda is one of the aspects that aim at altering the attitude of people towards a particular cause with the aim of making the people adjust and settle for a specific formulated belief pattern. Over the years, mass media has been used by different parties to influence social control.
The Impact of Social Media
Today, many youths as well as middle-aged people have in a way been influenced to take apperceived standpoint about various issues that tend to surround them through the use of social media, which has in recent times been so influential and widespread.
Political Standpoints and Freedoms
When it comes to exercising freedoms, citizens have a certain perception when it comes to political standpoints with regard to which parties they favor most.
