In the previous years, a comprehensive focus has been directed on tourism encounters as well as attractions associated with food. In most of the identified cases, consumption of meals while on a vacation involves the consumption entailing a local heritage in comparison to what is encountered while visiting various historical sites along with museums. In spite of the increment in attention regarding the same, there has been lack of systematic research on the particular subject (Stone, 2016). The art of tourism along with that of gastronomy focuses on such by presenting a clear and concise comprehension involving the role, advancement as well as the future involving gastronomy along with culinary heritage in the aspect of tourism. Particular attentions is enhanced to the existing relationship between identified forces involving globalization , the art of localization and the utility of gastronomy as well as to food as a fundamental source of both regional as well as national identity. In addition, it is also regarded to as a basis to the foundation of economic development. The following essay comprehensively discusses the River Margaret Gourmet Escape event by highlighting all the vital aspects associated with the event and how it has promoted development in Australia.
1. Overview of the Event
Prominently known for its wine along with sea food and truffles, Australia is considered to have a lot to provide to the lovers of food. It is coupled with a variety of breathtaking harbor view as well as fresh sea currents and marvelous entertainment (Buhalis, 2011). It is considered to offer an exciting and irresistible package. One of the great events of Australia is the Margaret River Gourmet Escape. Margaret River has the most interesting and amazing landscapes as well as views in the list of events in the annual calendar. Addition of a delectable food as well as vintage wines to the scenario presents one with a perfect and the most appropriate gourmet escape.
Margaret River gains back its revival during the three day period food along with wine extravaganza that entails lunches that occur in private family associated wineries, feasts that take place in forests, beach related BBQs and more varieties that are located in over 20 stunning places. It is considered to be one of the very few wine locations in the universe which is decorated with beautiful and amazing beaches, tall tree kind of forest, wildflowers as well as caves.
There are various aspects that have led to the growth along with development of the Margaret River Gourmet Escape (Whitcomb, 2012).Through various management as well as innovative related visitor servicing techniques, it has grown to become an iconic destination. Moreover, it has in the previous times successfully rolled out a team that has been involved in the restructuring of the event therefore bettering the art of resource trade as well as consumer strategy, act of planning along with implementation objectives. An adoption of a business as well as a usual approach has also taken place over the past five years. In addition, there has been adoption of accreditation programs which has led to an increment in international ready commodities essential in partnership campaigning. There has been development of stronger rapports with individual members along with garnering marketing intelligence via trusting business related relationships created through marketing team identified partnership advancement (Whitcomb, 2012).
2. Current Gastronomic Tourism Strategies
The marketing team of the Margaret River Gourmet Escape event precisely and comprehensively plans, priorities as well as implements various activities in relation to each identified target on the basis of the laid down budget along with staff resource control. The chief deliverable aims and goals are considered to be proportionate to the identified marketing team roles involved in creating awareness as well as attaining sales targets (Gilmore, 2014). The organization looks into the aspect of online software advancement along with book easy commission related agreements on a regular basis. Through this regular checks, up sell associated chances through book easy, commodity packaging along with wholesale caves related ticket agreements encourage a reach increment. Moreover, it increases the frequency involving brand encounter to various engaged audiences.
Furthermore, there is creation of data range associated ticket buying option. Tickets are usually validated on-site in order to control the number of tourists. There is consumer campaign that is put in place. They are associated with the creation of print, both online and social media related caves attraction as well as lighthouse related campaigns in an attempt to profile along with elevating the identified iconic heritage together with the natural surrounding adventure. Nonetheless, there is the art of consumer brand which is involved in the creation of a consistent set of stories for every cave revealing the unique history as well as personality and beauty.
Margaret River Gourmet Escape utilizes the technique of consumer brand as well as sales in order to garner its attractions and its encounters. Potential visitors are informed as well as influenced in order to gain an adventure on the event. There is niche marketing as well as event ticketing partnership which is considered to be a value added opportunity for the event in attracting more members. Cave ticket sales are encouraged through travel trade associated wholesale as well as transport ticketing partnership.
Research reveals that 63 percent take part in nature related activities. An exciting insight in accordance to terms involving share of nature associated visitors across the countries is considered to be a static reinforcement involving natural heritage (Buhalis, 2011). There is an overarching strategic related plan that is involved in enhancing nature as well as adventure tourism. In addition, there are ongoing promotions involving the identified iconic wildflower season as well offering support to visitors in possession of local knowledge along with upselling tours in an attempt to enhance local knowledge leverage of visitors especially for those members interested in practicing photographic capabilities.
There are emerging travel associated trend involving event related or various lifestyle tourism activities provides potential audience indulgent with various sports, welfare as well as health encounters regarding adventures in current terrains (Cseres, 2009).The infrastructure in Margaret River Gourmet Escape is suited for activities like surfing, cycling and kite-surfing. Therefore the organization focuses heavily on targeting associated interest groups. In addition, there is promotion of rails in order to provide opportunities for nature walking, cycling and hiking.
Research reveals that people visit countries to gain adventure and Australia is recognized for its prominence in food and wine encounters. A strategy that entails the dissemination of data for its commodities. There is creation of a partnership approach in relation to the winter wine associated event. The partnership chance offers cooperative techniques essential for the event.
3. Environmental, economic, social and political issues
There are various issues in all dimensions that are prone to affecting the future of Margaret River Gourmet Escape in Australia. Environment issue is a major threat. Climate change as well as introduced plants along with animals are considered to be the agents associated with the radical alterations which are destroying the environment of Margaret River Gourmet Escape. Deforestation is prone to causing major issues. When deforestation takes place, the salinity of soils becomes higher therefore saline water affects downstream and reduces the quality of water. This causes land degradation. When this happens, the support of sea life is low therefore discouraging tourisms as there will be inadequate seafood (Cseres, 2009).
Competition levels that are present in the current economic world are a major threat to the future of Margaret River Gourmet Escape (Buhalis, 2011).There is the rising need for Margaret River Gourmet escape to come up with a variety of techniques in order to attain a high level of competitive advantage in the market to avoid being overthrown by highly competitive organizations and nations. This will reduce the income generation of the organization and Australia if it is not handled with care. There will be low income for Australia.
Food consumption related studies are considered to predominantly associate with the comprehension of the determinants of a variety of food concerned mannerisms mostly entailing the likes, cultures and norms of different individuals. All this encompasses the social aspect of people. Food consumption is identified as a complex mannerism. Various foods are not socially accepted by some cultures since they are considered to be a taboo or associated with bad luck (Stone, 2016).There is limitation on the types of foods offered by Margaret River Gourmet Escape. It offers only seafood to its consumers whereby there are various cultures that do not encourage intake of seafood. It means there are no varieties to accommodate all cultures therefore tourist numbers may decline consequently causing a collapse in the organization and Australia as tourist per capita income will also go down.
The connection that exist between the aspects of politics along with that of travel is considered to originate from an information based point of view. It is tenuous. However, there is presence of some link between the art of current affairs as well as that of travel. There are various political issues that might impact tourism in a nation. Political conflicts that arise between political parties and members in a country can lead to political instabilities which discourage travel. People are afraid of travelling to nations with political instabilities as they fear of losing their lives in the process. This will greatly affect foreign income generation as fewer tourists will come into the country (Buhalis, 2011).
4. Trends and Proposed Activities
The global market place is experiencing a variety of alterations at a high rate. It is therefore vital to possess a higher level of comprehension involving visitor mannerisms (Crenn & Leibowitz, 2015). Trends can assist individuals in bettering their preparation in relation to the future trends as well as wants and desires of visitors. They are necessary in allowing an organization or a market to make the appropriate adjustments on their business related techniques. Moreover, they help in tailoring the encounters organizations provide and create a foundation on which to focus marketing associated activities to enhance a competitive advantage.
Trends are considered to be present in every situation, however the most essential aspect is understanding how to deal with them. There are trends associated with contextual drivers. Contextual drivers associated trends are considered to be influential in nature. They are identified as primary or basic mannerism which influence the identified masses. They influence masses to a certain degree or extent. They are identified as a form of force that is unlikely to end and therefore there is need to come up with a fixture or a solution. The trends affecting consumer consumption and behavior in the current times are demographic aspects whereby there is the aging population along with the aspect of technology developments (Gilmore, 2014).
There is an increase in the old population who visit tourist attraction sites for leisure and recreation time. It is important to note that the aged population cannot efficiently take part in the activities offered at Margaret River Gourmet Escape. They need relaxing activities like body massages and reenergizing activities. This will help in bringing back their youth and feeling refreshed (Crenn & Leibowitz, 2015). Technology advancements have taken the better part of the market world in the universe today. Everything is technologically controlled and managed. There is need for Margarita River Gourmet Escape to come up with an upgraded set of information technology. To avoid unplanned charges that might be costly, the organization can upgrade its old information systems. The booking sites ought to be made online to avoid inconveniences in physical bookings since the current world is characterized by busy and unpredictable schedules. Recognition of trends is important as they assist people in perceiving current perspectives and also assist in keeping visitors all throughout. It is essential in the anticipation of future consumer mannerisms.
References
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Buhalis, D., & Laws, E. (2011). Tourism distribution channels: Practices, issues and
transformations. London: Continuum.
Crenn, D., Leibowitz, K., & Anderson, E. L. (2015). Atelier Crenn: Metamorphosis of taste.
Cseres, K. J. (2009). Competition law and consumer protection. The Hague: Kluwer Law
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Gilmore, P. (2014). Organum: Nature, texture, intensity, purity.
Stone, M. (2016). The natural cook: Maximum taste, zero waste.
Whitcomb, E. D. (2012). Escape from Corregidor.
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